Royal Enfield unveils Flying Flea EV brand name

After years of speculation, Royal Enfield presented its electric plans on the eve of the EICMA in Milan. A complete EV model line will be launched on the market under the Flying Flea brand in the coming years, with the first C6 model being available in the spring of 2026.

Royal Enfield unveils Flying Flea EV brand name

We have written about it several times in recent years, about the electrically powered Royal Enfield models that have been spotted several times in the wild, but have also been teased by Enfield itself. Consider, for example, the EV version of the Himalayan, which was photographed static and driving in the Himalayan.

We initially thought that Enfield’s first EV would be called Flying Flea after this name was recorded by Enfield and images of the logo had also surfaced, but that turns out to have been a misunderstanding. Flying Flea is not the model name, but the brand name of the new EV model line. Just like LiveWire at Harley-Davidson.

Enfield calls the launch of Flying Flea an important milestone in the company’s more than 123-year history. This new brand of electric vehicles, according to the Indian British, is the expression of Royal Enfield’s commitment to keep moving forward forever. It continues a legacy of innovation, building a unique and exciting range of urban and city+ motorcycles for the global electric motorcycle market and beyond.

This new Flying Flea brand is inspired by the original Royal Enfield Flying Flea motorcycle from the 1940s, a milestone in automotive technology and design at the time. Although it was built specifically for use during World War II, when these amazing machines were dropped by parachute to provide lightweight, easy-to-use, all-terrain mobility, it was later also embraced by civilians for urban reconnaissance purposes. This lightness, agility and adaptability returns to the Flying Flea brand and its upcoming range of electric vehicles.

Siddhartha Lal, Managing Director of Eicher Motors Ltd.:

“Since the wheels started turning in 1901, Royal Enfield has been an ally for exploration and pure motorcycling experiences for millions of motorcyclists. For over 123 years, as Royal Enfield has evolved with the times, overcome challenges and grown into a global motorcycle brand, our mission of pure motorcycling has been preserved and cherished, becoming our true north. Today, as we embark on a new chapter for Royal Enfield, this mission is the driving force and inspiration and the link between Royal Enfield and the Flying Flea, our new brand for super fun, beautiful and enjoyable mobility in the city and beyond . This is an important step in our evolution as a brand and an opportunity for us to combine the essence of the Royal Enfield DNA with all the great benefits of EV technology and bring something absolutely delightful and distinctive to the world of urban-plus mobility. ”

B Govindarajan, CEO of Royal Enfield:

“It is a particularly exciting moment for us as we present the new Flying Flea brand at EICMA. This marks a completely new chapter for Royal Enfield, inspired by our heritage, driven by our vision of the future and a result of REBALANCE, our approach to business. Flying Flea combines distinctive style, city-oriented convenience and progressive technology. This is the start of a fresh, sustainable journey for us, offering the world an elegant, effective and sustainable means of daily transportation.”

“We have invested heavily in EV R&D and infrastructure in recent years and have built a world-class team of over 200 engineers in India and the UK. We have also started developing an EV factory in Chennai, India. We have invested in Barcelona-based Stark Future, known for its advanced off-road electric motorcycles. All aspects of our connected electric motorcycles, including product strategy and development, technical components such as motor, battery, BMS, custom software and our retail and market strategy have been developed in-house by our dedicated technical and commercial teams.”

Mario Alvisi, Chief Growth Officer of Electric Vehicles for Royal Enfield:

“Flying Flea is not only a new division, but a completely new start in every respect; When we say this is a city+ platform, we mean that Flying Flea allows riders to break away from the city with a truly moving and visceral riding experience. This is much more than a new Royal Enfield brand – this is a completely new approach to the brand.”

“We’ve worked tirelessly to build a world-class team and culture, we’ve invested in groundbreaking infrastructure and industry-leading technology, and we’ve shaped both the brand and products from a blank sheet of paper. The end result is products that are unlike anything all others on the market. These products not only offer a sophisticated mix of authentic design and advanced technology, but are also specially created for a completely new space. Flying Flea is for people who do not accept compromises in terms of design and functionality. who are looking for technology that enhances their experiences and who value ease of use, ownership and, above all, fun.”

The first model that will be put on the market early next year is the Flying Flea C6. Inspired by the original Flying Flea model, this is a modern interpretation with a refined, distinct aesthetic combined with leading technology. This is the first motorcycle to bring to life the key pillars of the Flying Flea brand:

Authentic retro-futuristic style – The authentic and unmistakable design is highlighted by the first contemporary reinvention of the original Flying Flea front suspension, with a forged aluminum Girder front fork and hinged mudguard. This fork style was synonymous with pre-1930 motorcycles and the original Flying Flea improved on this style with an elegant ‘rubber band’ fork.

This central point of an already distinctive design has not only been adopted by the new Flying Flea, but also reinvented and completely modernized, a ground-up redesign that results in a unique driving experience only available on the FF-C6.

The flowing forged aluminum frame provides a lightweight yet strong structure with a timeless silhouette, while the magnesium battery box uses organic design language for optimal weight savings and cooling. The design theme of the battery fins is emblematic of the Flying Flea’s ethos, merging tradition and technology.

The dynamic fins on the front, in odd order, represent innovation and modern technology, while the elegant fins on the back, in even order, embody tradition and heritage. Both fin clusters twist and turn and eventually merge seamlessly into a graceful wing-shaped motif in the middle. A true round touchscreen cluster maintains classic lines alongside high-tech functionality.

Advanced Technology – Advanced connected features leverage a host of indigenous technologies for a seamless experience both on and off the bike – with 28 patents filed in the last six months alone and new developments being added every day. Custom-developed software continuously monitors and optimizes the driving experience, from improving mileage to creating a fascinating driving experience.

To utilize the full capabilities of the FF-C6, Enfield has developed a central Vehicle Control Unit that integrates all physical and digital contact points, powered by a custom chip made specifically for FF. This VCU enables more than 200,000 different combinations of riding modes, constantly monitors your motorcycle when you are away to warn if it is disturbed or moved and is always up to date with Over The Air updates and feature enhancements.

The driving modes allow the user to tailor their experience not just for economy or comfort, but also for pure pleasure through nuanced adjustments to the throttle, brake and regeneration feel – so your engine changes according to your mood, your roads and your needs. With the phone as key technology, you can just get on and drive away.

Accessible and exciting driving experience – Effortless twist-and-go visceral acceleration creates an intoxicating mix of pace and fun with cornering ABS, alongside efficient and capable highway cruising with cruise control. Easy and fast charging via a domestic 3-pin plug in combination with a wide range to explore your city. Simple controls combined with lightweight components result in an endlessly usable, uncomplicated and encouraging ride, whatever your ability.

With these underlying pillars, Flying Flea enables riders to move in and around the city in a sustainable way, connecting both with technology and with your environment. This is the beginning of a new kind of electric mobility for those who choose to travel with style, with purpose and for both pleasure and necessity.

– Thanks for information from Motorfreaks.

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