Samsung has announced a collaboration with the Rijksmuseum. This allows subscribers to view the Art Store on The Frame 14, among other things, new works of art.
The Rijksmuseum is of the best known and best cultural institutions in the world. The museum is known for its extensive collection of Dutch masterpieces from the 17th century and plays an important role in preserving and sharing the craftsmanship, the history and innovations of Dutch art. Samsung has been the market leader in TVs for 18 years and brings art to TVs such as The Frame in its own way.
Samsung and the Rijksmuseum collaboration
Thanks to the collaboration between Samsung and the Rijksmuseum, subscribers to the Art Store, among others, can view 14 new works of art that highlight the rich history and craftsmanship of Dutch art. This collaboration with Art Store must also make masterpieces more accessible to a global audience.
The collection includes works by famous Dutch artists such as Johannes Vermeer, Rembrandt and Vincent van Gogh. The serene representations of the daily life of Vermeer to the timeless exploration of Light and Emotions of Rembrandt – every piece reflects the creativity and skill that has been characterized by Dutch art for centuries.
“The collection of the Rijksmuseum tells the story of the cultural performance of the Netherlands, and through this collaboration with Samsung we bring the beauty and history of Dutch art in an innovative way of people’s daily lives,” says Taco Dibbits, general manager of the Rijksmuseum.
