For the fourth year in a row, the men and women at Seat can show a satisfied smile. Once again it has had a new financial record year and sales have also increased significantly.
Seat is doing well. In recent years, the model range has been modernized and expanded, which is reflected in the brand. A whopping 17.5 percent more profit was made in 2019 than a year earlier. The record of 2018 has already been broken again. In total, € 346 million will remain on the bow for 2019. Turnover also rose sharply to € 11.16 billion (+ 12 percent). A world of difference from ten years ago, as we already explained.
Seat is now reaping the benefits of significant investments in the previous decade. The larger model range managed to attract 11 percent more customers in 2019 than a year earlier. Especially relatively new models like the Arona, Ateca and Tarraco are doing very well according to the Spaniards and are responsible for 44 percent of the sales. This year, the brand new Leon must of course also make an important contribution. Much is also expected of the fully electric El-Born.
Obviously there are dark clouds above a further continuation of these successes. The coronavirus is rampant in Seat’s home country of Spain, and the consequences worldwide can have enormous consequences for the global auto industry. Despite the positive trend, Seat is facing the future with uncertainty, according to a statement: “We are facing various challenges that will affect our activities, such as a declining market and in particular the effects of COVID-19. A reliable It is not possible to estimate the impact on the global economy and Seat’s sales performance in 2020 because of this corona pandemic. “