It Select Deal Festival from bol.com is a new bargain festival that is exclusively intended for members of Sphere Selectthe online store’s paid subscription program. The festival takes place from October 20 to 26 and is considered the Dutch answer to Amazon’s famous one Prime Day. Just like Prime Day, which is only accessible to Amazon Prime subscribers, the Select Deal Festival also focuses on the growing group of Select users of bol.com.
During this promotional week, bol.com is offering thousands of products, spread across almost all categories: from electronics and toys to fashion, care, household and books. Many discounts are available exclusively to Select members.
Select Deal Festival of Bol
The festival is built around different types of deals: so-called daily deals, flash deals which are only valid for a few hours, and weekly deals that run throughout the event. The atmosphere is similar to Black Friday: discounts change quickly, popular products can sell out within hours, and bol.com encourages visitors to return regularly to discover new offers.
The Select Deal Festival is bol.com’s answer to the international sales days of competitors such as Amazon, but with a Dutch slant: a week of competitive offers, fast delivery, and mainly focused on convenience for regular customers.
Exclusively for Select members
It Select Deal Festival is an exclusive promotion for Select members. Only customers with an active Select subscription of €14.99 per year can benefit from special offers and discounts. This makes the festival a unique benefit for loyal customers.
The exclusivity promises Select members competitive prices, early access to popular products, and added convenience of delivery. By shielding the festival from non-members, bol.com encourages them to join, thereby strengthening the appeal of the Select program.
Discount at other online shops
Other web shops also have some products on offer or sell them cheaper as standard. In addition, following a good example, this week various web shops are also offering discounts on their products. Many products are on offer at various web shops such as Amazon, Coolblue, MediaMarktExpert, Alternate and Yorcom.
As with any major discount promotion, it is wise to remain critical. Some deals seem spectacular, but it’s wise to compare prices with other stores. Sometimes you can also get a product cheaper from other web shops, without having to be a select member.