Maybe you’ve noticed it in the department stores? The brands BOSS and HUGO have had a major facelift and have taken a new direction with their clothing and watches. As far as we’re concerned, a successful rebranding; modern without compromising on quality, daring and above all very greedy!
BOSS and HUGO have been renewed: a new logo, new colours, strong personalities as a face and more ‘attitude’. The brand is inspired by people who chase their dreams, follow their own path and want to get the most out of life. The motto is: BE YOUR OWN BOSS.
Get a sneak peek of this exciting new collection here.
BOSS watches for women
BOSS watches may not immediately spring to mind for women, but you’d be wrong. Model and Insta-influencer Hailey Bieber (@haileybieber) wears the stylish Saya watch for BOSS’ Spring/Summer 2022 campaign. Business-like for the office during the day and subtly shimmering on the side for the evening.
Saya has a flowing, feminine shape and is available in various trendy colours with a steel strap or mesh strap.
In the BOSS women’s collection you will also find a few beautiful ceramic watches in the Novia line this season. Ceramic is a unique material that does not scratch and therefore always retains a silky sheen. It feels cool and luxurious on the skin. Ideal for the summer!
And what do you think of the minimalist watches in the Pura line? With steel mesh strap and trendy colors the perfect fashion accessory this season.
BOSS watches for men
BOSS men’s watches are represented this spring by Tik-Tokker Khaby Lame (@khaby.lame), known for his hilarious life-hack videos. The Volane chronograph he’s wearing in the photo combines street style with the BOSS touch. The combination of a sporty aesthetic and striking details – such as a multi-layered sunray dial – give the watch real attitude, but it can also be worn with a BOSS suit.
The Volane line, featuring the new BOSS logo at 3 o’clock, is available in four versions with steel and silicone straps.
The BOSS makeover is not just about looks. With the addition of two new chronographs to the existing Admiral line, BOSS is taking a step towards a more sustainable future. The sustainable Admiral collection consists of two models, made entirely of ocean plastic, including the textile strap, and available in black and blue.
The watch, featuring the new BOSS logo at 12 o’clock, is 10 ATM water resistant and solar powered, making it the perfect travel companion on holiday.
The existing models in the Admiral family are made of stainless steel and available in different color versions with steel straps.
The urban brother HUGO is also a boss!
Big Matthew (@bigmatthewww) the Korean-American K-Pop rapper, influencer and campaign model for spring/summer 2022 makes his own statements like a boss. This self-confidence is reflected in the new collection of HUGO; The sporty, urban brother of BOSS.
HUGO is inspired by street fashion and urban trends, which he interprets in his own unique way in his designs. Big Matthew wears the striking #Expose watch with unique day and date display, geometric oversized shape and contrasting indexes. The #Expose watch, with the new HUGO logo at 3 o’clock, is available in two versions.
Slightly less intense in form, but no less daring is the Advise line. These sleek modern watches have clear sub-dials that display the day, date and 24-hour indication.
The Advise is available in various cool colour combinations with a steel mesh strap or link strap.
Even more newness from HUGO and BOSS
In this blog we have shown you some of our favorite new HUGO and BOSS watches, but there is much more to discover. And of course the permanent collection of Hugo Boss is still widely available.
Your favorite BOSS watch not (yet) in stock? Then put the watch on your wish list and you will automatically receive a message – without obligation to purchase – when the watch is in stock.