Lancia Renaissance
Under the wing of Stellantis, Lancia is injected with farm-fresh blood. The brand will soon reveal which design direction it will take with its new models in the coming years. Slowly but surely it is becoming clearer how Lancia will position itself within the broad brand pool of Stellantis.
Lancia is only a shadow of what it once was. It is only active in its home country Italy, where Lancia only sells one model that is now quite old. Despite its advanced age, the Ypsilon still sells well in Italy, but the ambitions that Stellantis has with Lancia go beyond the Italian borders. Lancia has to spread its wings again in Europe, but the question is of course how the brand will distinguish itself from, for example, Alfa Romeo and Peugeot. Lancia is now releasing a little more about this.
In the run-up to the unveiling of Lancia’s new design direction, the brand looks back on the past. Lancia cites the Aurelia, Flaminia, Fulvia, Beta HPE, Gamma, Delta, Stratos and 037 as vehicles from which it draws inspiration for the design of its new models. Lancia uses terms like eclecticism, elegance and determination. The Italians describe themselves as ‘progressive-classical’. This distinguishes Lancia in any case from Alfa Romeo, which clearly attributes a sportier DNA. In addition, it calls itself a premium brand
Lancia emphatically overloads its new models not only with voluptuous lines as it did in the recent past with the current Ypsilon and the last Delta. For example, the new Delta, an electric model that is planned for 2028, will be overloaded with ‘geometric lines’. In 2024, Lancia will introduce a new Ypsilon, of which there will be no electric version, and two years later, a new electric flagship will appear in the form of the Aurelia. Each model gets its own distinctive design elements, according to the manufacturer. In addition, Lancia reveals that there will be at least one car with round taillights as you know from the 037 and Stratos.
.
– Thanks for information from Autoweek.nl