This is what happened to the prices of the iPhone 17 and more during Black Friday 2025

Black Friday is coming and that means big discounts on various Apple products. But which products really drop in price? Read on, because we keep a close eye on the prices of various Apple products for you!

This is how you score the best Apple deals during Black Friday

Black Friday is the perfect time for Apple fans to score their favorite gadgets with great discounts. Whether you want to purchase a new iPhone, Apple Watch, AirPods or iPad: during these days prices change quickly and the best deals are up for grabs. But which Apple products will really drop in price, and which will remain the same?

In this article we keep a close eye on various popular Apple products during Black Friday 2025. We closely monitor how prices develop and update this article regularly. This way you know exactly when the best time to strike is! Want to stay informed about all Black Friday offers? Then view our overview page below.

1. iPhone 17 (Pro): recommended retail price from 969 euros

The iPhone 17 and iPhone 17 Pro are much faster thanks to the new A19 chip and last longer on a battery charge. The handy Capture Button makes it easier to take photos and videos.

The design is still sleek and recognizable, with a bright 6.3-inch Super Retina XDR OLED screen that runs smoothly through ProMotion up to 120 Hz. The exterior is made of sturdy aluminum with Ceramic Shield 2 glass, which is three times more resistant to scratches than regular types of glass.

The recommended retail price starts at 969 euros for the iPhone 17 (256GB) and 1329 euros for the iPhone 17 Pro (256GB). Prices have already dropped, so you can now get the iPhone 17 from 961 euros and the iPhone 17 Pro from 1288 euros.

2. iPhone 16 (Pro): recommended retail price from 869 euros

Both models run on the advanced A18 and A18 Pro chips, which ensure lightning-fast performance and improved battery life. A striking innovation is the new Capture Button, which makes it even easier to capture photos and videos.

The design remains sleek and recognizable, with high-quality materials and a clear OLED display. The recommended retail price starts at approximately 869 euros for the iPhone 16 (128GB) and 1229 euros for the iPhone 16 Pro (128GB). Currently, prices are often below those amounts, around 689 euros for the standard version and around 1169 euros for the Pro.

3. Apple Watch Series 10: recommended retail price from 449 euros

The Apple Watch Series 10 immediately stands out because of the larger and brighter screen, which allows you to read notifications, apps and training even better. In addition, Apple has further refined the sensors, making measurements such as heart rate, oxygen levels and sleep registration even more accurate.

The result is a stylish and versatile smartwatch that is ideal for daily use and sporting activities. The recommended retail price for the basic model with GPS starts from 449 euros, while many online stores currently offer the smartwatch from around 369 euros.

4. AirPods Pro 2: recommended retail price of 279 euros

The AirPods Pro 2 are one of the best wireless earbuds you can buy right now. They have strong noise cancellation that removes ambient noise and provides clear and balanced sound.

Because they can now be charged with a USB-C cable, they are also easier and faster to charge. This makes them ideal for daily use, work and on the road. Apple asked 279 euros for it, but at many stores the prices are now between 210 euros and 230 euros.

5. iPad Air 2025 and iPad 2025: recommended retail price from 389 euros

The iPad Air 2025 and iPad 2025 together form a strong line-up for anyone looking for a powerful and versatile tablet. The iPad Air 2025 runs on Apple’s fast M3 chip, making it ideal for multitasking, creative apps and demanding tasks. With its slim design, support for the Magic Keyboard and the clear display, this model is a favorite among professionals and students. The recommended retail price starts at 669 euros for the 64GB model in 11-inch, but you can now get it from around 589 euros.

The iPad 2025 is a more attractively priced option with an 11-inch screen, modern USB-C port and the reliable A15 chip. It offers plenty of power for everyday use, studying and entertainment. The recommended retail price starts at 389 euros, while many stores now offer it from around 365 euros.

6. MacBook Air M4: recommended retail price from 1099 euros

The MacBook Air with M4 chip is Apple’s latest generation of ultra-thin laptop and combines power with portability. Thanks to the efficient M4 chip, it works very quickly and remains remarkably quiet, even with intensive use. The long battery life makes it ideal for study, work and on the road.

With its elegant design and sharp Retina display, this is a laptop that is both functional and stylish. The suggested retail price of the basic model with 256GB storage is 1099 euros, but many stores are currently offering it from around 989 euros. Additional interesting discounts are expected to follow around Black Friday, which could be an excellent time to strike.

This is how the prices of these products changed

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