Timex has grown over the centuries into one of the most popular watch brands in the world. In the affordable segment, the American brand offers an excellent balance between sustainability, classic designs and reliability, often with a more robust appearance than many other brands in the same price range. For example, the brand is known for the use of sustainable materials, such as strong stainless steel housings and the use of technologies such as indiglo lighting and the shock-resistant design. This makes Timex watches more resistant to daily wear and rough conditions.
In this blog we dive deeper into the history of Timex, the development over the years, the most popular series and why Timex should not be missing from your watch collection.
The history of Timex
Timex was founded in 1854 as the Waterbury Clock Company, in Waterbury Connecticut. That at the time because of the many watchmakers was also known as “The Switzerland of America”. Here the company distinguished itself by combining European watch quality with American entrepreneurship. Which means that people could get high -quality timepieces for an affordable price.
About 100 years later the company was reformed and introduced the Timex line, with the emphasis on robustness and reliability. This line was accompanied by the famous slogan “It takes a licking and keeps on ticking” and was a huge success. For example, the Destijd Timex line formed the basis for the watches that we know today as the brand: Timex.
Development over the years
The ability to adjust is a skill that Timex controls like no other. For example, the brand cleverly responded to the increasing technologies and they released innovative digital watches in the 60s and 70s. In the 80s and 90s, Timex became one of the most popular sports watch brands thanks to their unique Indiglo lighting. Which made the screen of watches light up in the dark.
In the 21st century, Timex continued to innovate with hybrid smartwatches, sustainable outdoor watches and stylish re-releases of classic models. Nowadays the brand has an extensive collection, with models for both the lovers of classics and the new generation.
Most popular series
Over the years, Timex has built up a considerable CV when it comes to iconic series and models, which have put the brand on the map worldwide because of the popularity. Below we will go into the most popular series:
Timex Expedition
Timex has designed the Expedition series for the outdoor enthusiasts. These watches are made extra robust especially for the adventurers and people who like to withdraw nature. They are also shock and water-resistant, often equipped with a chronograph and compass function and have indiglo night lighting.
Timex Ironman
The Timex Ironman is worn a lot by athletes, runners and fitness fanatics, and is one of the most popular sports watches in the world. The digital watch combines durability with sporting functionality, and is the light and comfortable to wear during exercise. In addition, it is equipped with a stopwatch with an intermediate and countdown-timer.
Timex Marlin
The Timex Marlin Lijn is an ode to the classic models from the 60s and is a combination of vintage aesthetics with modern technology. They can be recognized by their retro appearance, minimalism and compact size. In addition, the full line only consists of mechanical timepieces, which (unlike many other mechanical watches) have an accessible price.
Timex Q Timex
The Q Timex series consists of different re-releases of iconic models from the catalog of Timex. With the striking rotating bazel, stainless steel cupboard and braided metal strap, they are ideal watches for retro enthusiasts. Thanks to the nostalgic appearance and rich history, it is therefore one of the most sought after Timex series.
Timex Waterbury
The Waterbury is a tribute to the origin of Timex, which of course started as the Waterbury Clock Company. This can also be seen in the design of the series, through the use of classic and elegant elements. This in combination with modern precision results in a timeless watch made for enthusiasts who want to wear a piece of History of Timex on their wrist.
Why choose Timex?
Now Timex does have a rich history and iconic collections, but it is the watch features that make this brand not missing your collection. For example, the watches are (still) known for their robustness and reliability, they are sustainable, versatile and functional and also available for an affordable price. This in combination with their retro designs in a modern twist makes it a Timex watch for everyone!
At Horlte.nl we are an official dealer of Timex Watches and we have an extensive collection with more than 190 women’s and men’s watches! Discover which model your perfect match is on our Timex product page.