Do you use Instagram in a professional way, for example as an artist, influencer or artist? With a company profile you can not only see how often your posts are viewed, but also schedule messages. This is how you create an Instagram business profile in six steps.
Create Instagram business profile
Creating a company profile may sound like a whole procedure, but it is actually very simple. You do not have to create a new account, but you can simply ‘top up’ your own page. This is how you create a company profile on Instagram:
- Open the Instagram app on your iPhone;
- Go to your profile by pressing the rightmost button at the bottom;
- Tap the three lines at the top right and choose ‘Settings’ at the very bottom;
- Go to ‘Account’ and then press the blue button at the bottom: ‘Switch to professional account’;
- Then tell if you are a maker (such as artist, photographer or artist) or a company;
- Finally, choose the sector in which you are active.
From now on you have a company profile on Instagram. From now on, under your profile picture you will see in which industry you are active, or what you do exactly, such as being a graphic designer or photographer. You can of course always switch back to a ‘normal’ profile. However, there are a lot of benefits to having an Instagram business profile.
Benefits of an Instagram Business Profile
First, you can now add a contact button to your profile. That way, followers and potential customers can easily contact you by email or telephone. Thanks to Instagram Insights, you can also view statistics and see how many followers are consuming your content. Those who run campaigns for companies also benefit from the effectiveness of the messages.
You can also post photos and videos to Facebook with an Instagram company profile. The only thing you have to do is link both pages. It is now also possible to purchase advertising space. Finally, you can with an Instagram business profile Schedule messages via the Facebook Creator Studio. View our detailed explanation on sister site for this Android Planet.
Also read: Scheduling posts on Instagram: this is how you do it
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