Decline less than market
Let’s face it: car sales in Europe are bad. However, one person’s death is still another’s bread, and so Toyota sees its market share in Europe grow to record heights.
Yes, Toyota also suffers from shortages. That is why the world’s largest carmaker saw its sales in Europe fall by 6 percent in the first nine months compared to last year. Not the best, but considerably less than the average of about 12 percent. Toyota Europe saw its market share grow to 7.5 percent, which is a record, according to the company. That 7.5 percent includes both Toyota and Lexus, but one look at the numbers makes it clear that the profits are not coming from Lexus. As a brand, Toyota has a market share of 7.2 percent and as such can call itself the second (Volkswagen) largest car brand in Europe. In total, 778,431 cars with the Toyota logo rolled out of the showroom in 9 months. During the same period, Lexus sold 35,116 cars in Europe.
Toyota likes to point out that 540,777 of the cars sold had an electrified powertrain, which in Toyota’s case means a hybrid powertrain in almost all cases. The difference between the west and the east of Europe is striking: in the east the share of electrified models remains at 33 percent, in the west it is 73 percent. The average for Toyota and Lexus together is 66 percent.
The best-selling Toyota model in Europe is still the Corolla, followed by the Yaris. Only in third place follows the first SUV, the Yaris Cross. The RAV4 is in 4th place, the somewhat older C-HR is still in 5th place.
At Lexus, the NX and UX lead the European cart, with a minimal difference in sales figures. The RX follows at not even that great distance. Perhaps the largest model in Europe can still close that gap, since a completely new RX has just been launched. The arrival of the new Toyota Corolla Cross, which operates in a rather popular segment, may also increase Toyota’s market share in Europe.
– Thanks for information from Autoweek.nl