Triumph sold more than 100,000 motorcycles worldwide in 2024 and passed this milestone for the first time in its 122-year history. In total, 134,635 Triumph motorcycles were sold to customers in 2024, a growth of 64% compared to the previous year.
The sales of Triumph rose in all regions around the world, with the greatest growth in India, where 29,736 motorcycles were sold, and in the North and South America region, including Brazil, Canada and the US, where the sales relative from 2023 with 44% rose. This was reflected in the markets for distributors, which showed a revenue growth of 33%, as well as a growth of 30% in Asia and a growth of 18% on European markets, which remain the largest region of Triumph.
2024 is the fifth consecutive year that Triumph Motorcycles Group LTD, which produces and sells motorcycles, related parts, accessories and clothing merchandise in 68 countries, all-time record in its motorcycle sales worldwide.
Since 2019, the sale of Triumph Motorcycles has risen by 123%, with growth in all markets, and a striking growth in Brazil, Italy, Japan, Turkey, Hungary, Poland, Mexico and India, where Triumph’s sale has more than doubled since 2019 is.
This revenue growth is reflected in the expansion of Triumphs global dealer network, which has grown to 950 dealers with more than 230 new business partners who have joined the brand since 2019.
Triumph has also invested in offering a complete aftersal package for motorcyclists, with the launch of Triumph Performance Lubricants, improved financing and warranty offers and new collaborations and clothing assortments, which together have ensured a record turnover in parts, clothing and accessories (PCA).
“We are very happy with the growth that we realized last year, which is following an incredible series of continuous growth since 2019, despite a very challenging worldwide economic climate. I want to thank all our valued customers for their continuous support to Triumph and our new customers welcome in the Triumph family.
Our decision to enter two new segments is very well received by our dealers and customers and helped us to bind new motorcyclists to the Triumph brand. This is reflected in our growing international dealer network and the growing aftersal programs.
Our growth is even more remarkable if you take into account the sale of Triumph motorcycles by our partner Bajaj Automotive in India, where they sold 29,736 Triumph 400s in 2024, which brought our total worldwide sale including India to 134,635 Triumph motorcycles. That is 64% more than in 2023 and an incredible increase of 123% since 2019!
Although the international economic conditions continue to look challenging, we have many reasons to remain optimistic. We have a strong pipeline with new models that will further develop our range to appeal to an even larger group of motorcyclists, we have admired a global brand and a great network of professional dealer partners around the world. That is why we continue to make ambitious plans and we predict continuous, progressive growth, so that we can welcome even more customers to the Triumph brand in the coming years. ”
“This level of global growth is a great performance that has required a great effort from everyone at Triumph and our business partners around the world. Anyone who is involved can be proud of the role he or she has played to make Triumph flourish all over the world and achieve this record turnover. ”
– Thanks for information from Motorfreaks.