Volkswagen appears to be reconsidering Beetle’s return

At the beginning of 2020, Volkswagen waved goodbye to the Beetle ‘for the last time’ and with that the book seemed closed for the most important Volkswagen ever (and its retro descendants). However, as a bolt from the blue, a futuristic new interpretation of the Beetle appeared in June this year. However, that was little more than a not really explained means of transport for an animated film. The Volkswagen Group CEO states in response Coach that ‘retro is a dead end’ – even though the ID Buzz emphasizes the retro content quite a bit – and that he did not want to completely rule out the arrival of a new Beetle, but was ‘not seriously considering it’ at the time.

Now, just four months later, the design chief of the Volkswagen Group, who took office at the end of last year, seems to have a slightly different view than his boss. Porsche’s Michael Mauer states: “We would be crazy to throw away a history of icons such as the Beetle, Bulli and Golf.” It is striking that he mentions the Beetle (or Beetle). The Volkswagen Group further states that the group wants to become a ‘more design-driven’ company, ‘without forgetting our treasures’. Earlier, at the presentation of the Volkswagen ID2all Concept, the brand said about the new design language that it wants to take the ‘People’ in Volkswagen more seriously than it has done in a long time. That may also fit with a Beetle reincarnation. Never say never.