No less than 70 percent of this Lease Top 10 with cars from €50,000 consists of models from German brands. There are seven German models from three manufacturers. Why is it that cars from this country are so popular in this price range?
Brand reputation
German car brands such as BMW, Mercedes-Benz and Audi have a long history of providing high-quality, reliable and luxurious vehicles. These brands have built a strong reputation and are often trusted by lease drivers who are looking for premium cars.
BMW has no fewer than five models in the Lease Top 10, of which the I4 takes first place with 1,230 registered units.
Technological innovation
German car manufacturers have a reputation for technological innovation and advanced technology in their vehicles. This can be attractive for lease drivers who are looking for the latest features and innovations. Audi is in second place with the Q4 e-tron. 1,132 units of this model were registered.
Quality and finish
German cars are also known for their high quality and finish. They are often associated with craftsmanship and attention to detail and are also mechanically reliable. We also find Mercedes-Benz with the C-class and 414 registered copies.
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Marketing and positioning
German car manufacturers spend significant resources on marketing and positioning their brands as premium and prestigious. This contributes to the perception of German cars as high-quality products.
Choice
It is precisely because of the above points that German cars are on the leasing list of many companies. This makes it easy for lease drivers to choose a German brand.
Yet it is not just German that is the issue. Volvo has taken fourth place with the XC60 and 626 registrations and the V60 takes sixth place with 626 registrations. The Mazda CX6 is a newcomer in the Lease Top 10 and is in eighth place with 419 units.
The VZR Lease Top 10 is based, among other things, on the business registrations of the past six months. Basic is the cheapest fiscal starting price of the model. Stay informed of all developments surrounding the business car and business mobility sign up as a free member from VZR.
– Thanks for information from Autoweek.nl