Xiaomi reveals collaboration with camera brand Leica: this is what you can expect

Xiaomi reveals collaboration with camera brand Leica: this is what you can expect

Xiaomi is going to announce a new top device in July, a first that was developed together with camera manufacturer Leica. Both companies propose a long-term strategic partnership. The new phone may be the Xiaomi 12 Ultra.

Xiaomi and Leica

It comes as no surprise, but Xiaomi and Leica have now officially announced that they will be working together to improve the camera quality of smartphone cameras, Androidworld has announced thanks to a press release sent by both companies.

It had previously been leaked that Xiaomi would work with Leica around the Xiaomi 12 series. Now that the Xiaomi 12, 12X and 12 Pro have already been unveiled, we expect Leica to co-develop the camera of the Xiaomi 12 Ultra, the most expensive device in the series. We can expect a new premium phone in July, the companies announce that.

Leica is a German camera manufacturer known for high-quality lenses and devices. In 2021 it was already announced that the collaboration between Leica and Xiaomi’s competitor Huawei was coming to an end and that Leica was looking for new partners. In the meantime, a camera phone from the Japanese brand Sharp and Leica has arrived.

Xiaomi reveals collaboration with camera brand Leica: this is what you can expect
Leaked renders of the Xiaomi 12 Ultra

Responsible for lenses

Xiaomi doesn’t go into details when it comes to how the companies will work together. Earlier, Androidworld has already heard in an interview with Huawei that Leica is primarily responsible for the lens design. Huawei then remained primarily responsible for the camera technology of its P series. During our review periods with the Xiaomi 12 series, it also appears that the Chinese brand itself has taken steps forward in the field of image processing, an important aspect in smartphone photography.

“This partnership will give a significant boost to Xiaomi’s imaging strategy. During the collaboration, from optical design to matching aesthetic orientations, the innovative technologies, product philosophies and imaging preferences of both parties have experienced an unprecedented profound clash and fusion,” said CEO Lei Jun from Xiaomi.

Xiaomi 12 Ultra

Information had already been leaked about the upcoming Xiaomi 12 Ultra. A case manufacturer leaked the first details about the design, and the huge camera setup immediately stood out. In March, we also got to see renders that confirmed the previous information. The camera sensor of the Xiaomi 12 Ultra will be a new one developed by Sony. It must be the largest camera sensor ever used in a smartphone.

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– Thanks for information from Androidworld. Source

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