Yamaha Motor announces plans to withdraw from the snowmobile business globally in due course. In Europe, 2024 will be the last model year. Yamaha sees no sustainable solutions for this market.
In the past, we have already discussed it in the editorial office to do a snowmobile test during the winter period, but for various reasons it has still not happened. And judging by the sad news that Yamaha is going to discontinue snowmobiles, it seems that there will be no more of them in the future.
Yamaha has announced that it will eventually stop selling snowmobiles. In Japan via the 2022 model (until stocks of existing models are exhausted), in Europe via the 2024 model year and in North America via the 2025 model year.
With this, Yamaha will end an industry that goes back no less than 55 years. In 1968 Yamaha launched its first snowmobile, the SL350, using small engine technology from the motorcycle industry.
Since then, Yamaha has developed snowmobiles for sport, pleasure and business, as a means of transportation in snowy areas such as North America and Europe. Yamaha aims to achieve growth through the introduction of environmentally friendly four-stroke models and alliances with other companies.
However, Yamaha has now come to the conclusion that it will be difficult to sustain a sustainable business in the snowmobile market. Yamaha wants to concentrate on existing business activities and new growth markets.
Production of 2024 models is currently underway, with deliveries planned for this fall. Yamaha distributors will work closely with dealers to minimize the impact and impact of their business over the next 12-36 months.
For existing models, Yamaha assures that parts, service and customer satisfaction will remain available now and after the last production run. Yamaha thanks snowmobile dealers for their loyalty and shared enjoyment of this special winter pastime.
– Thanks for information from Motorfreaks.