If the production of a model comes to an end, it is not always worth a message. In the case of the Chevrolet Impala, this is definitely the case. After 62 years and ten generations, the last one was built today.
In the ever-changing car market, there are few models that last as long as the Chevrolet Impala. The very first appeared in 1958 and since then the Impala has managed to last ten generations (at two intervals). The name was adorned with various body styles; four and two-door sedans, coupes, cabriolets, station wagons, in all types and often of modest sizes. The Impala used to stand out with large wings, later mainly with potent SS versions. The current Impala has been among us since 2014 and, just like the three generations before, is only available as a sedan. However, General Motors no longer sees any benefits in that.
Although the market for sedans in the United States is still very much alive, large domestic sedans have fallen out of favor. Asian brands in particular still know how to break pots with sedans. GM needs more from its SUVs and pick-ups. General Motors’ marketing chief Steve Majoros indicates in conversation with Detroit News that the Impala will be scrapped ‘to adapt to changed demand’. Today, February 27, the very last Impala rolls off the band at the Detroit-Hamtramck factory.