Samsung today launches Unbox & Discover 2023 with the introduction of the latest TV line-up. This should provide a very nice viewing experience with superior image quality, advanced functionalities and the latest SmartThings update, according to Samsung.
Samsung has a very wide range of products, such as smartphones, SSDs and soundbars. In the field of TVs, Samsung is very successful: in 2022 it was at the top of the global TV market for the seventeenth consecutive year. Now Samsung presents the latest line-up of TVs with Unbox & Discover 2023, also via YouTube. Tip, reel to 12:25 in that video if you’re only interested in the new TVs.
Samsung Neo QLED
According to Samsung, the latest Neo QLED models have excellent image quality, a beautiful design, excellent connectivity and very good sound. For example, you can now enjoy your favorite content in 8K, including on YouTube, thanks to Auto HDR Remastering. AI remastering can improve low-quality audio recordings, while Q-Symphony lets your TV speakers work well with compatible soundbars to precisely control individual sound effects.
Samsung OLED
Samsung’s OLED range has received several upgrades, including the Quantum Dots. Advanced artificial intelligence upscales low-quality images for a beautiful experience with lots of detail. Samsung OLED also offers good audio, with support for Dolby Atmos and Object Tracking Sound+ (OTS+), where the TV analyzes the content and plays sound that follows what’s happening on screen. These features are available on the S95C and S90C models.
Samsung TV Plus and Xbox Game Pass
There is an extensive range of services, such as Samsung TV Plus and Xbox Game Pass, for those looking for entertainment or games. With Xbox Game Pass, you can access and stream over 1,000 games from Xbox and other gaming services instantly without the need for a console. All you need is a wireless controller and a good internet connection.
Samsung TV Plus comes pre-installed on all Samsung Smart TVs and gives you access to thousands of TV shows and movies all in one place. So you get free entertainment whenever you want.
Sustainability and environment
In addition, Unbox & Discover shows Samsung’s progress in sustainability, such as striving for a less environmentally harmful product life cycle. The 2023 TVs, monitors, digital signage products and remote controls all contain upcycled materials and come in packaging that uses less ink and staples during production. The new, third-generation SolarCell remote control is completely battery-free and can be charged via 2.4GHz Radio Frequency Harvesting: it draws its power from stray signals from Wi-Fi routers. You can also activate the AI ​​energy mode via your phone or TV, so you can monitor and manage energy consumption.
SmartThings and Connectivity
All Samsung TVs are connected to SmartThings, making it easy to connect devices in the home. This gives you access to an open and extensive ecosystem of products and partners from the moment you take your new device out of the box.
Thanks to the Home Connectivity Alliance, SmartThings is cross-brand compatible, seamlessly linking the devices you already own with new ones.
SmartThings has been developed with safety in mind. Samsung Knox Vault stores sensitive information such as PINs and IoT keys in an isolated chip, preventing unauthorized access.
Watch Unbox & Discover 2023
Unbox & Discover launches on April 5 and can be watched on Samsung TV Plus and YouTube. In addition, the launch of the new S95C will take place in weeks 16 and 17.
