This year’s turning point?
Cupra and Seat present their sales figures for 2023 and they make it clear how fast Cupra is doing compared to the brand from which it originated.
Seat SA, which includes Seat and Cupra, announces that it delivered a total of 519,200 cars in the past year. Most of them still had a Seat logo on their snout, but the difference with Cupra has shrunk considerably. Looking at the whole of 2022, there was still a gap of more than 230,000 cars between the two, in 2023 only about 50,000. Last year, 288,400 Seats and 230,700 Cupras were sold. For Seat this is a growth of 24 percent compared to a year earlier, for Cupra the growth is not surprisingly much higher: 50.9 percent. At this rate, Cupra will overtake Seat in sales this year, or else next year.
You might think that Spain is Seat’s largest market, but that is not the case. Not for the first time, the most seats were delivered in Germany last year: 105,300 units. Spain follows in second place, with 79,200. Germany is also the largest market for Cupra, with 72,300 cars sold. In Spain they are clearly less crazy about Cupras than Seat, because Cupra sold 19,600 units in its home country, making Spain the third market for the brand. The sales hits of Seat and Cupra are the Arona (89,000) and Formentor (120,100) respectively.
In the Netherlands it is a somewhat different story. Here Seat is significantly ahead of Cupra. Last year, 6,939 Seats were registered in our country (+36.2 percent) and 1,648 Cupras (-40.2 percent). The Seat Ibiza was the most popular, with 2,999 units sold. At Cupra, the Born finished at the top, with 1,220 pieces.
– Thanks for information from Autoweek.nl