Sony introduces a new sub-brand with Ult. The Ult Field 7, Field 1 and Tower 10 speakers should especially appeal to the younger target group and have a striking price-quality ratio.
Sony is known to many people for its good quality, such as the Bravia X90L television. At Sony, that quality is often reflected in the price, because Sony is not cheap. Sony now wants to change that by introducing the sub-brand Ult. Ult is used by (mainly) gamers as an abbreviation for Ultimate or Ultimate and Sony is aiming for a younger target group with Ult: Sony introduces Ult Power Sound, a new series of speakers and headphones that, according to Sony, is made for “music lovers who love powerful, deep sound designed to make your heart vibrate.”
The Ult Power Sound series consists of three speakers with the Ult Tower 10, Ult Field 7 and Ult Field 1 and wireless Ult Wear headphones. All models in the series have the Ult button, which provides distinctive sound quality by amplifying the music with one or two different sound modes.
Ult Field 7 speaker
The Ult Field 7 features powerful bass and expressive lighting. The nice thing is that you can take it anywhere thanks to the waterproof and dust-resistant construction. You can also party longer thanks to the long battery life. It’s also nice that you can even connect a microphone for karaoke on the go.
The most important functions of the Ult Field 7:
• Ult Power Sound – Select Ult1 for deeper bass at lower frequencies or select Ult2 for powerful, punchy bass.
• Sound Field Optimization – Detects noise and automatically adjusts sound settings for an optimal music experience, no matter how busy the venue.
• Party longer – Party anywhere, for longer with up to 30 hours of battery life (1). Plus, with fast charging you get 3 hours of listening time in just 10 minutes (2)
• Take it everywhere – With an IP67 waterproof and dustproof rating (3), you can also celebrate the party outside. In addition, the Ult Field 7 is saltwater resistant, so you can enjoy music even on the beach. The Ult Field 7 can be easily moved with the handy carrying handles and is designed to work well both horizontally and vertically.
• Karaoke and guitar input and lighting – Plug in a microphone and get ready to sing anything. It’s the right partner and even includes echo and key controls on the rear panel. You can also connect your guitar to transform the Ult Field 7 into an amplifier. And for even more fun, mood lighting produces subtle lighting that is perfect
is for parties and everyday use.
• Party Connect – Link up to 100 compatible (4) speakers to sync music and lights via Party Connect.
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Ult Field 1 speaker
The Ult Field 1 takes your favorite songs anywhere with enhanced bass in a compact package. It has a multi-function strap for ease of use and this waterproof, dustproof and even shockproof speaker has a long battery life.
Ult Field 1 main features:
• Ult Power Sound – Enable Ult Power Sound for more bass.
• Anywhere, any way – Ult Field 1 is your right partner everywhere you go. Designed to be portable with up to 12 hours of battery life (5), so you can enjoy your music for longer. Moreover, you can take the speaker anywhere, indoors or outdoors, thanks to the multifunctional strap, IP67 waterproof and dustproof (6), shockproof (7) design and saltwater resistance.
• Colors to match your style – with black, off-white, gray and orange (8) to choose from, you can find the color that suits your style.
• Choice of setup – The Ult Field 1 is designed to operate standing or lying down, for optimal use of space – even when space is limited.
• Usability – Easy to use and connect with built-in microphone for hands-free calling with Echo Canceling technology for clear calls.
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Ultimate Tower 10
With the Ult Tower 10, turn your house into a party with enormous bass, 360° Party Sound, 360° Party Light and karaoke, thanks to the included wireless microphone. You can even connect the speaker to your TV to amplify the sound of the things you like to watch on TV.
Ult TOWER 10 key features:
• Ultimate Power Sound – Boost all your low-end frequencies with exceptional bass. Enjoy 2 different bass boosting sound modes. Press the Ult button for deep bass boost for low-frequency sound that will make your heart flutter with Ult1. Ult2 delivers powerful bass to feel the beat and get you dancing.
• Sound Field Optimization – Detects noise and automatically changes sound settings to deliver clear music even when you’re surrounded by other sounds.
• 360° Party Sound and 360° Party Light – 360° party sound that brings powerful sound to every corner of the room. With its vibrant lighting, the Ult TOWER 10 illuminates every corner of your party. It even syncs with the music to create a real festival feeling.
• Karaoke, guitar and TV sound amplifier – Sing your favorite songs, with the included wireless microphone. Enjoy control over your sound too, with Echo and Tone controls on the top panel. You can connect another microphone for a duet or a guitar to play along using the Ult TOWER 10 as an amplifier. TV Sound Booster improves the sound of your TV.
• Party Connect – Link up to 100 compatible (9) speakers to sync music and lights via Party Connect – fill any space with powerful sound to create the Ultimate Party Atmosphere.
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Price and availability
ULT TOWER 10 is available in black from today for a price of €1199.
ULT FIELD 7 is available in black from today with a price of €449.
ULT FIELD 1 is available in black, grey, off-white and orange from today with a suggested retail price of €139.
The ULT WEAR headphones are available in black, gray and white from today, priced at €199.
1 Only compatible between SRS-XB43, XB33, XB23, XP700, XP500, XG500, XG300, A firmware update may be required.
2 When Ult1/2 is on and the volume level is set to 16, the backlight turns off. Actual performance may differ from the stated time due to volume, songs played, ambient temperature and usage conditions.
3 When Ult1/2 is on and the volume level is set to 16, the backlight turns off. Actual performance may differ from the stated time due to volume, songs played, ambient temperature and usage conditions.
4 The unit, with the cover securely fastened, has a waterproof specification of IPX7*1 as specified in “Protection rating against immersion in water” of the IEC60529 “Ingress Protection Rating (IP Code)”, and a dustproof specification of IP6X*2 as specified in “Degrees of protection against solid foreign objects”. *1
IPX7 Equivalency: The speaker has been tested and continues to operate after being gently immersed in water up to a depth of 1 m for 30 minutes. *2 IP6X Equivalency: The
speaker has been tested for and continues to retain dust after 8 hours of agitation in a test device containing dust particles up to 75 μm in diameter.
5 Only compatible between SRS-XB43, XB33, XB23, XP700, XP500, XG500, XG300,
are not applicable for connection. A firmware update may be required.
6 When ULT POWER SOUND is enabled and the volume level is set to 25. Actual performance may differ from the stated time due to the volume,
the songs played, the ambient temperature and the conditions of use.
7 The unit, with the cover securely fastened, has a waterproof rating of IPX7*1 as specified in “Degrees of protection against immersion in water” of the
IEC60529 “Ingress Protection Rating (IP Code)”, and a dust-tight specification of IP6X*2 as specified in “Degrees of protection against solid foreign objects”. *1
IPX7 Equivalency: The speaker has been tested and continues to operate after being gently immersed in water up to a depth of 1 m for 30 minutes. *2 IP6X Equivalency: The
speaker has been tested for and continues to retain dust after 8 hours of agitation in a test device containing dust particles up to 75 μm in diameter.
8 The system passes the drop test from 1.22 m on 5 cm thick plywood in accordance with MIL-STD 810 H Method 516.8-Shock. This does not guarantee that there will be no damage or defects
will occur or that the system will be watertight and dustproof under all conditions. Deformation or damage by dropping or exposing the system to
mechanical shock may lead to deterioration of waterproof and dustproof performance.
9 Color availability may vary by region and country