Of course, WordPress is one of the best-known open source platforms and they have been active since 2003. WordPress in itself is already SEO-friendly, but of course many website owners use WordPress and therefore optimization is relevant to be found faster in the search engines. With these practical SEO tips you can make your WordPress website easier to find on Google and other commonly used search engines.

Install good SEO plugins

If you have taken out good hosting for WordPress, you can immediately take an important step: install the right SEO plugins. You may be familiar with typical plugins like Yoast and SEOPress, but there are many more. Think of Wordlift, Slim SEO and so on. Each SEO plugin has its unique properties, so research carefully what suits your website and your needs best. A good SEO tool meets two important requirements.

Requirement 1: clear analyzes of every page on your website
Requirement 2: the right recommendations for the optimization

Optimize page titles
We would like to tell you more about the typical experience of a search engine user. You are looking for something, for example information, a service or a specific product. You type in the keywords and then you get a lengthy list of results.
Of course, most people don’t bother to look at the second page because the algorithms have already picked out the relevant websites. An average surfer then looks at about the first ten titles of the search results. Does a title stand out? Then the internet surfer immediately has the tendency to click through.
To make a long story short: it is relevant to optimize the pages for the search engines. Make them search engine friendly and stimulate people with interesting use of words.

SEO friendly theme
We already mentioned it in the introduction: WordPress is the best-known open source software in the world. So if you are going to build a WordPress website, you will not notice that you have an awful lot of themes to choose from. Many themes are free, but you also have several premium themes. They are often a bit more original, the security is better and you often get extra support. Some unique themes look attractive and original, but that does not necessarily mean that they are search engine friendly. In most cases, the default themes are more search engine friendly.

Write interesting snippets
In addition to the page titles, the snippets must also be attractively written. The snippet is the piece of text that appears under the page title on Google. If there is attractive text here, people will click more quickly because they want to know more. For that reason, provide the snippet with a cliffhanger.
If you are not an experienced copywriter yourself, you can also hire someone to write snippets. It seems quite simple, but attracting attention with just a few words is very complicated.

This article was produced in collaboration with Vimexx.nl