Petronas Lubricants International (PLI) has unveiled the completely renewed brand identity of Petronas Sprinta. With the new slogan “Your Way”, Sprinta focuses on the individual experience of motorcyclists. Because there is only one ride, but countless ways to experience him.
Sprinta is not just a bottle of oil, it is developed according to the oil giant from pure passion for motorcycling. It understands the unique bond between rider and machine, the kick of the open road and the hunger for performance. For those who do not see their engine as a tool, but as a buddy on two wheels, Sprinta is a natural partner.
Whether you slalom through the city every day, brave mountain passes or look for the utmost on the circuit: Sprinta provides precision, control and trust, tailored to the ambitions of every rider.
The new look of Sprinta – fresh packaging and a sleek logo – breathes the energy from motorcycling. The brand wants to grow into the recognizable symbol of quality and reliability in the international motor community.
“Petronas Sprinta is more than a product, it is a partner with every ride. With ‘your way’ we celebrate the diversity of motorcyclists and their own way of driving. Sprinta is there to support them, wherever the road goes.”
The engine oil is equipped with Ultraflex technology, which makes the product suitable for various conditions and driving styles. With the new identity, Petronas Sprinta underlines that it not only supplies oil, but is part of the motorcycle community.
– Thanks for information from Motorfreaks.