Starting today, Google Chrome will block ‘annoying’ ads on Mac. We explain how this Google Chrome ad blocker works.
Google Chrome adblocker now on Mac
From today, Google’s browser will compete with annoying advertisements that websites fire at you. A special filter does not block all ads, only those that violate a specific list of guidelines. These are laid down in the Coalition for Better Ads, to which Facebook is also affiliated in addition to Google.
The adblocker in Chrome does not block advertisements that are simply included in the text of an article, but the full-screen advertisements that you see every now and then. Pop-ups that force an advertisement on you are also banned in this way. As soon as a website does not pass Google’s filter, they are given 30 days to adjust the policy.
Since Google also makes a lot of money from ads itself, adding a Chrome ad blocker might seem like a crazy choice. Still, the company has a good explanation: by releasing this ‘fair filter’, Google hopes that users will ignore the stricter ad blockers that block all ads.
Not yet available on iOS
Once installed, the adblocker is automatically enabled. If you open a website with annoying advertisements, a message will appear at the bottom of the screen that one or more advertisements are being blocked. If you tap it to open that notification, you can indicate whether this website should also be blocked in the future.
The filter is now available on Mac, Windows, Linux, Android and Chrome OS. The iOS version of Google Chrome is out of the question, although it is not yet clear whether the advertising filter will be added to the iPhone app in the future.
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