In case you happen to be in Paris this Christmas: Ducati has opened “La Galerie by Ducati”, a pop-up store completely dedicated to the Multistrada V4 in the French capital.
“From December 17, 2021 to January 15, 2022, the Multistrada will go off the beaten track to meet Parisians and talk about travel and adventure,” said Ducati in the press release of the first-ever pop-up store entirely dedicated to the Multistrada V4.
Located at 32 Place de la Madeleine in the 8th arrondissement of Paris, the temporary location offers a new and immersive experience in the world of travel and adventure, according to Ducati.
An ideal opportunity, says Patrizia Cianetti, Marketing and Communication Director of Ducati Motor Holding. “The pop-up store project expresses Ducati’s desire to experiment with new forms of interaction with its fans and to create more and more opportunities to meet the public,” said Cianetti.
“In a prestigious context, “La Galerie by Ducati” increases in particular the functions and versatility of the Multistrada V4, inspired by an art gallery. The project is designed not only to make Ducatisti dream, but also to prepare them for their next adventure.”
In addition to the Multistrada V4, the exhibition also highlights the men and women who share their travels and their expertise in the art of travel. Journalists, brand ambassadors, beginners or experts, all adventurous motorcyclists will visit “The Gallery by Ducati” to share their personal stories with the Multistrada V4.
“La Galerie by Ducati” is open until January 15, 2015 and is open to everyone.
– Thanks for information from Motorfreaks.