Dacia likes to smear your car under. It has put together an anti-cleaning team that will smudge your clean car with mud in Dacia’s Mud Wash. Completely free, that is.
British research shows that only 40 percent of the owners of a four-wheel drive car have actually gone off-road. No less than 19 percent of those surveyed indicate that they have never even driven on a sandy road. Dacia thinks that everything should be different and likes to make your 4×4 ‘ready for adventure’ by messing with him.
The so-called Mud Wash can be found at Dacia’s showroom in West London on January 18. Here, Dacia’s ‘anti-cleaning team’ is ready to clatter buckets of dirt over gleaming off-roaders. Dacia ‘expertly’ applies mud around the wheel arches and says to make sure your car is ready for any adventure after the mud bath. Of course also just on the asphalt. The big advantage? “The right to brag when your friends, after seeing your car, ask what you were up to last weekend.” In addition, Dacia says it wants to inspire 4×4 owners to explore England off the beaten track.
Naturally, Dacia’s Mud Wash is a playful promotion to highlight the Duster and its off-road capabilities. We like the idea.
– Thanks for information from Autoweek.nl