They have been on the market in the Netherlands for a short time a few years ago, but IXON is making a strong comeback. The French motorcycle clothing brand and distributor Perier Motorsport has entered into a partnership for the Dutch market as of May 1, 2022.
IXON is a motorcycle clothing brand made by and for motorcyclists. The company was founded in 1996 in France by Thierry Maniguet. Today it is an international brand, distributed in more than 70 countries and employing more than 500 people.
The French describe themselves as an international but independent group that controls the value chain. The group is located around the world and includes:
– IXON’s headquarters in France
– the IX-LAB, the innovation and production laboratory located at the IXON headquarters in France, where all tailor-made leather suits for the professional riders are manufactured
– an R&D team in France responsible for innovations for the collections and an R&D team in Italy focused on innovations for racing
– its own factory in Cambodia, which is built and operated according to its own work processes;
– two subsidiaries in Italy and Japan;
– a purchasing and quality control platform in China
IXON is a dedicated brand and sees it as its mission to provide product users with the very best materials. What is learned at the top of racing, they try to reflect in the range. “We contribute to the performance of our riders and improve the riding experience of the people who choose IXON equipment. From the track to the road, there are two driving forces behind our product development: innovation and technology,” said IXON.
“We are very pleased to return to the Netherlands with this new partnership. The motorcycle clothing market is a very specific market that requires strong product knowledge and a close and established network. Perier Motorsport is the ideal candidate for this challenge. It is an extremely dynamic company with a strong focus on the market and whose vocation is to establish strong links with the store network. The distribution partnership between IXON and Perier Motorsport is a real exchange of values that will enable us to develop the presence of the IXON brand throughout the Netherlands.”
“We have been following IXON in the motorcycle clothing market for years. In recent years, IXON has managed to develop a very strong collection that closely matches the demand in the Dutch market. Together with the sports marketing investments in MotoGP, WorldSBK and BSB, we have made room in our portfolio for this international top player. We are very excited about this collaboration!”
– Thanks for information from Motorfreaks.