Since 2019, Yamaha has been the official partner of the major cycling tours in Europe. This partnership has now been extended for another 3 years, with Yamaha continuing to support the prestigious cycling tours and competitions with several models, including the NIKEN, the TRACER 9 and the TRACER 7.
Yamaha’s fleet of motorcycles provides race and rider support in the form of medical assistance, communications, race controllers, guidance, transportation of drinks and wheel replacement. Yamaha supplies 20 to 45 motorcycles per race, depending on the different requirements for each specific round.
This partnership is a joint venture whereby Yamaha Motor Europe cooperates with many national Yamaha distributors in France, Italy, Spain and the Benelux. The close cooperation underlines Yamaha’s sporting DNA and commitment to the cycling world.
A new logo has been designed to celebrate Yamaha’s continued position as the official motorcycle partner of the major cycling tours. Combining elements from the cycling and motorcycle worlds, the design features a visual exclamation mark that expresses Yamaha’s pride as a key partner in the big cycling tours.
Thanks to the partnership with ASO, UniPublic and RCS, Yamaha remains closely involved in the most famous and iconic rounds, such as the Tour de France, the Giro d’Italia and the Vuelta. In addition to these well-known rounds, Yamaha also supports more than 20 other races, including some absolute classics such as Paris-Roubaix, the Strade Bianche and the Clásica San Sebastián.
In addition to extending existing partnerships with ASO, UniPublic and RCS, Yamaha also announces a new partnership between Yamaha Motor Benelux and the Belgian Cycling Federation. Through this partnership, the NIKEN GT will be used in as many as 120 competitions across Belgium.
– Thanks for information from Motorfreaks.