Aston Martin sold 578 sports cars in the first quarter, down 45 percent from the same period last year. Turnover also fell and the quarterly loss increased, the British brand said on Wednesday.
Sales decreased from £ 196 million (221.9 million euros) to £ 78.6 million. The loss increased from £ 3.2 million in the first quarter of 2019 to £ 76.7 million in the first three months of this year. The market introduction of the Aston Martin DBX should speed up sales. According to new chairman Lawrence Stroll, the first deliveries of the DBX are still planned for this summer. Moreover, a hopeful number of orders has been received, which means that the portfolio is well filled for the first half of next year.
Billionaire Stroll, owner of the BWT Racing Point F1 Team and father of driver Lance Stroll, volunteered as Aston Martin lender earlier this year. The brand’s factory has been back in business since May 5, and on Tuesday, the brand resumed production of the key DBX. The next new model from Aston Martin is the Vantage Roadster, which, according to CEO Andy Palmer, is in high demand.