To create traffic to the dealer (and hopefully boost sales as a result), they have come up with a fun promotion at Indian. Anyone who takes a test ride on an Indian in the coming months has a chance to win a custom Bike FTR Loeb designed by Sébastian Loeb and Tank Machine.
Nowadays you can’t sell a motorcycle without a test drive. Indian Motorcycle is well aware of this, so they have come up with a unique test drive promotion where one of the two special Indian FTR custom bikes can be won.
The two FTR Loeb engines were designed by Sébastien Loeb and built by the well-known French custom-builder Tank Machine. One of those two engines will be given away and to make the prize even more special and exclusive, the second example of this unique FTR Loeb will be offered to Sébastien Loeb himself.
All you have to do for a chance to win this unique bike is test ride a new Indian between February 8 and May 15. Register online, select an Indian Motorcycle dealer on the website and test drive an FTR model at this dealer.
With participation in the WRC, the WTCC, the Pikes Peak International Hill Climb (which unfortunately has not been for motorcycles for a few years now), the Dakar rally and various rallycross and Xtreme E championships, Sébastien Loeb’s career with right to be called exceptional. In all these disciplines he showed his legendary skills, which allowed him to set many records.
Less known is that Sébastien Loeb developed his passion for motorized sports during local moped races and then took part in circuit races and enduro competitions with a motorcycle.
Although Loeb is often seen behind the wheel of a car, he never misses an opportunity to take a motorcycle on the road or off-road. Since he started as an ambassador for Indian Motorcycle in February 2022, he has been an enthusiastic rider of an Indian FTR R Carbon.
“Motorcycling has always been a passion of mine and my career could have been very different had I had a good offer in motorsport before my motorsport days. Motorcycling is a unique experience. The sensations are completely different from those of driving. And the FTR was the perfect choice for me.”
“I’m a huge fan of the FTR’s unique style and performance. It was therefore a great honor to be able to design a unique example together with Tank Machine. Can’t wait to see the bike in real life. I am sure the winner will love this FTR as much as I do.”
With the FTR Loeb, Loeb and Tank Machine have created a unique interpretation of the American V-twin, paying tribute to the nine WRC titles and Sébastien’s motorcycle passion. It is now up to Tank Machine to bring this machine to life with metal and paint in the coming months.
Tank Machine and Indian Motorcycle have worked together regularly on a variety of projects. It all started with the Super Scout in 2016, which was also awarded to a prize winner.
The random draw will take place at the end of May to select the lucky winner. He or she will then go on a VIP trip to Wheels & Waves in June to meet the Tank Machine team and be handed the FTR Loeb.
– Thanks for information from Motorfreaks.