You will of course see advertisements regularly in the App Store, but that is going to get much worse. Apple now shows more advertising in the App Store.
Even more advertising in the App Store
You may have noticed that the App Store on the iPhone and iPad occasionally shows advertisements for other apps or certain iOS 16 features. Apple is going to take that one step further this week. There will then be even more advertising in the App Store. Apple had already announced these plans in July, but now it is really going to happen.
Apple disclosed this in an email to the developers. It stated, among other things, that more advertising will be shown on the main tab ‘Today’. There will then be advertising in the list of other apps that you may also like. All apps that fall under the advertising heading have a small blue button that says ‘Advertising’. So you can spot them fairly easily.
This is the first time that advertising appears on the ‘Today’ tab as well. Until now you only found apps recommended by Apple itself. The ads you see in the App store were ‘only’ limited to the recommendations on the ‘Search’ tab and in the search results.
Generally reliable Apple expert Mark Gurman has already said that Apple wants to triple its advertising revenue in the future. He also mentioned that Apple plans to start showing ads in Apple Maps search results next year.
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