Discussions between Apple and Meta about integrating the Llama generative AI model into Apple Intelligence have not yielded any results. This is what happened.
Apple rejects collaboration with Meta
The report about conversations between Apple and Meta comes from The Wall Street Journal. It seems Meta wanted to bring its own AI chatbot Llama 3 to iOS 18, but Apple rejected such a partnership. Llama 3 is integrated into WhatsApp and Instagram.
According to Bloomberg Apple rejected a proposal to integrate Meta’s AI chatbot into iOS months ago. Both companies were in preliminary discussions about a deal around the same time that Apple was talking to OpenAI and Google about a possible partnership. However, Apple decided not to move forward with the deal, partly due to Meta’s privacy policy. Apple couldn’t agree with that.
Integration of ChatGPT into iOS 18
Apple chose OpenAI as its first option because it believes ChatGPT is the best AI chatbot available today. However, a deal with Google is still planned. Apple has previously shown interest in Google Gemini, which was confirmed by Craig Federighi, Senior Vice President of Software Engineering at Apple, during WWDC 2024. It is expected that Apple will announce more of these types of collaborations in the future, but no longer with Meta.
Most of Apple Intelligence’s AI functions are performed locally, on the device itself. According to Apple, only necessary data is sent to its own servers. Apple Intelligence ensures, among other things, that Siri can perform advanced tasks. Think of finding functions you can’t remember the name of, summarizing websites, or generating emojis from text prompts.
Apple Intelligence will be available later this year via iOS 18 on newer iPhone Pro models. Unfortunately, the AI functions cannot yet be used in the EU. According to Apple, Apple Intelligence may not meet the requirements of the Digital Markets Act. This European law must be introduced together with the Digital Services Act ensure that the power of large tech companies remains limited.
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