Surprise! Apple kicks off the first Apple event of 2021 with a brand new iPhone color. The iPhone 12 and iPhone 12 mini will be available in purple from Friday.
iPhone 12 purple can be pre-ordered from Friday
Apple unveiled a purple iPhone 12 and iPhone 12 mini during the keynote. Apple CEO Tim Cook presented the new color personally.
The ‘iPhone 12 Purple’ can be ordered from next Friday in the Netherlands. The first copies will be delivered on April 30. It is unclear how large the stock is, but with the iPhone 12 the delivery time quickly increased with certain colors. It could therefore just be that the purple iPhone 12 will take longer after Friday than April 30.
List price unchanged
The suggested retail price of the iPhone 12 and iPhone 12 mini will remain unchanged, as will the available storage capacities. That will only change when the iPhone 13 appears in the fall.
The iPhone 12 purple adds itself to the list with the colors green, black, blue, white and red. It is not the first time that Apple releases a new color for the iPhone later in the year. For example, the iPhone 8 at the time also got a red variant after a few months.
More announcements at Apple event
Many more announcements were made during the Apple event. For example, Tim Cook’s company comes with a new iPad Pro and iMac, but also the brand new AirTag. Check all announcements via the links below, or read the concise Apple April event round-up.
- Apple announces new iPad Pro with M1 chip, 5G and mini LED screen
- iMac 2021 officially unveiled: these are the innovations
- Apple TV 4K (2021) has faster hardware, better remote control
- This is the AirTag: smart Apple tracker helps you find things
- iOS 14.5: This is when you can download the new iPhone update
- Apple unveils paid service with exclusive podcasts