Apple has announced the winners of the 2023 App Store Awards. Read here which 14 apps and games Apple believes are best for the iPhone, iPad, Mac, Apple TV and Apple Watch.

Launched in 2008, Apple’s App Store currently contains 1.8 million apps and is visited by an average of 650 million people from 175 countries and regions every week. Every year, the App Store editorial team looks at which apps and games are eligible for the annual App Store Awards. The winners of the App Store Awards were selected from nearly 40 finalists for the technical innovation, user experience and design of their apps.

App winners App Store Awards 2023

iPhone app of the Year: AllTrails by AllTrails, Inc.
AllTrails provides comprehensive directions for a community of hikers, cyclists and runners.

iPad app of the year: Prêt-à-Makeup by Prêt-à-Template.
Prêt-à-Makeup is a lifelike iPad makeup sketchpad, suitable for both professional artists and everyday users, with a strong focus on inclusivity and self-expression.

Mac app of the Year: Photomator from UAB Pixelmator Team.
Photomator offers tools that make machine learning photo editing a streamlined and seamless process.

Apple TV app of the Year: MUBI by MUBI, Inc.
MUBI brings special indie films and international documentaries to your home.
SmartGym for Apple Watch offers an extensive library of exercises and routines, plus reliable reporting on your fitness.

Apple Watch app of the year: SmartGym by Mateus Abras.

In the games category, Honkai: Star Rail for iPhone takes you through a story full of interesting characters and battles full of tactical possibilities, while Lost in Play appeals to the imagination of young and old in a point-and-click adventure. Lies of P is a game with a beautifully designed dark fantasy world, and Apple Arcade’s adorable Hello Kitty Island Adventure is a game set in a world where making friends is the main goal.

iPhone game of the Year: Honkai: Star Rail by COGNOSPHERE PTE. LTD.
iPad game of the Year: Lost in Play by Snapbreak Games.
Mac game of the year: Lies of P from NEOWIZ.
Apple Arcade game of the year: Hello Kitty Island Adventure by Sunblink.

Cultural Impact Winners
App Store editors selected not only the best apps and games for iPhone, iPad, Mac, Apple Watch and Apple TV, but also five winners in the Cultural Impact category who are creating positive change through apps and games. This year’s winners provide an inclusive and accessible environment for personal growth and learning, contributing to a sustainable future and promoting self-reflection and connection across generations.

Pok Pok from Pok Pok
Inclusivity is paramount in Pok Pok, a digital playroom in which small children can playfully explore the world, regardless of their background or capabilities.

Proloquo from AssistiveWare
Proloquo from AssistiveWare, an app developer from the Netherlands that has been pioneering accessibility for over a decade, enables new ways of communicating with augmentative and alternative communication (AAC) tools.

Too Good To Go from Too Good To Go
Too Good to Go fights food waste by connecting users with restaurants and stores that offer unsold food at discounted prices.

Unpacking from Humble Bundle
Unpacking is a mix of meditative puzzles that gives a positive and spiritual touch to familiar experiences of change and connection.

Finding Hannah from Fein Games GmbH
Finding Hannah is a colorful coming-of-age game in which you track down objects in inclusive and moving stories that show the power of healing and self-discovery.

Trend of the year
Apps reflect culture and in 2023, users were particularly fascinated by generative AI, which is constantly improving. Many apps have started using AI in different ways this year. Although many features are still in their infancy, users were able to experiment with this technology and discover its pros and cons. In addition to identifying the winners of the App Store Awards, App Store editors have curated a collection of generative AI apps that reflect this trend of the year.

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