With its design, BMW is taking a path that is not to everyone’s taste. Especially the striking grilles that we see more and more often are the target of criticism. Munich listens to it, but also believes it is part of it.
With the introduction of the BMW 4 Series, we were introduced to a new grille that we will see on more models. The large ‘kidneys’ are nicely pronounced. One person loves it, the other hates it. It is difficult to say what the proportions are in that respect. In any case, BMW designer Domagoj Dukec is not worried about the critical voices that are shared about it: “You can’t make a design that everyone likes. Everyone in the company and outside has an opinion and a different taste. If you really want to stand out, you have to come up with something that is different and distinctive “, he says AutoExpress.
BMW iX
The new path that BMW has taken can also be seen on the iX and the 4-series Gran Coupé and related i4 also follow that line. Those who are having a hard time with it better get used to it. We conclude that from Domagoj’s words. According to him, BMWs should have something controversial in the design. The Dutch vice president of BMW’s design department, Adrian van Hooydonk, says that the reactions to this are being seriously looked at. “We also look at social media, but we don’t know what reactions really come from customers, but they are real voices and we listen to them. It can sometimes be very tough what is written. We do include it in the design process. “