‘More than cars’
Bugatti puts itself in a slightly different jacket. With a ‘new’ logo and a broader brand identity, the luxury brand is moving into the future.
The early 1920s are apparently the moment for many brands to go for a makeover of the logo and house style. We have already seen this happen at Kia, Peugeot and Volkswagen, among others, but the (much) higher operating brands are also not afraid of the change. Like Bugatti, for example. That’s throwing things up a notch now. However, the change is not really shocking. The ‘new’ logo consists of the well-known fused E and B of founder Ettore Bugatti.
We say familiar, because that logo has been on and in Bugatti cars for years. Apparently, however, it largely replaces the more extensive oval logo containing, in addition to the ‘EB’, the written brand name. In addition, it is now more ‘2D’ designed and has a more modern font, as we have already seen with many other brand logos. Bugatti may still print the logo below on its cars, but the ‘EB’ will be the main logo.
The oval brand emblem containing the written brand name.
Bugatti emphasizes that more is changing than just the house style. It also says it wants to profile itself more as a luxury brand that offers more than just expensive hypercars. Bugatti has also been releasing fashion items for years and, in collaboration with other brands, also accessories such as sound systems or watches.
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– Thanks for information from Autoweek.nl