La Bohème is one of Cluse’s most popular watch series and has been one of the brand’s bestsellers for several years. As of November 1, 2020, the name of these watches will be changed to Boho Chic. But don’t worry: the watches remain the same!
From Bohemian to Boho Chic
La Bohème is not only the name of an opera by Puccini and a song by Charles Aznavour, it literally means ‘Bohemian’, originating from Bohemia – a region in the Czech Republic. In the nineteenth century, the Roma gypsies in France claimed to come from that region. Bohemian thus became the French name for the Roma. Nowadays the word Bohemian stands for a non-bourgeois, artistic, free lifestyle. It is that feeling that Cluse has translated into their popular watches.
The term Boho Chic comes from the fashion world and describes a loose, somewhat hippie-like clothing style. Cheerful floral prints, loose skirts and lots of jewelry. The style you know from influencers such as Ibizabohogirl or actress Sienna Miller. The combination of loose clothing with chic details is essential for this look.
That is why the new name Boho Chic for these popular Cluse watches is so perfect. They have a neutral design, have a luxurious appearance and therefore match all types of clothing and can be easily combined with other jewelry.
The Boho Chic watches are available in two sizes: 28 mm and 38 mm.
Cluse watches at Techzle
In addition to the Boho Chic watches, Techzle has many more fashionable Cluse watches in its collection. For example, the square La Tétragone or the Aravis chronographs for men. Which style are you going for?
