Cupra has been around for four years and is celebrating the sub-brand that has separated from Seat with the presentation of its future strategy that it has called X2.
Four years ago, the Volkswagen Group cut the sporty Cupra label from Seat to make it a separate brand. Initially, Cupra only sold the sporty versions of cars such as the Leon and Ateca, previously under the Seat flag, but with the Formentor, the brand has also had its own model since 2020 that you will not find with other brands of the Volkswagen Group. Then there is of course the Born, Cupra’s version of the Volkswagen ID3 with a modified appearance and a sportier angle, but all this is not enough for the future. That’s where Cupra’s future plan Cupra X2 comes into play.
So Cupra ‘times two’. In 2022 Cupra wants to double its sales compared to last year, but that is not the only thing that needs to increase by a factor of two. The sales network should double in size, as well as the number of Cupra garages. Future plan Cupra X2 is also accompanied by the announcement of a series of new models. At least, the brand says it will soon announce two new models that should be in showrooms around 2025. In addition, Cupra has two newcomers in the barrel that we already know. After all, in 2024 Cupra will bring the already well-known electric Tavascan on the market and a year later an – expected to be thoroughly watered down – version of this also electric Urban Rebel Concept is in the Cupra showrooms.
Cupra likes to present itself as a smooth and hip brand, so it is not surprising that the brand presents something rather elusive in its future vision Cupra X2. The brand announces Meta Hype, a digital platform in the metaverse. The term metaverse is used to indicate a kind of virtual counterpart of the tangible real with ‘3D worlds’, in which interaction plays a major role. We said it before: somewhat elusive. Cupra wants to let people experience its brand extensively in virtual worlds. CEO Wayne Griffiths says he wants to create virtual spaces where the brand can present art and products together with artists and entertainment companies. By means of NFT, people should be able to take ownership of virtual objects that – if possible – increase in value over time. Cupra speaks among other things of a ‘Cupra district’ containing various virtual locations, such as a 3D world in which you can experience Cupra’s race cars. Under the heading Cupra2 Experience, Cupra claims to present a new form of motorsport in which you actually physically drive a Cupra, but are presented with a completely different reality via Virtual Reality. So digitally racing in Cupras, totally hip.
– Thanks for information from Autoweek.nl