Ducati has presented its financial figures for 2024. For the third year in a row, the manufacturer from Borgo Panigale has realized a turnover of more than 1 billion euros, with a record profit of 9.1% being realized.
Ducati achieved very good financial results in 2024, which, according to the Italians, testify to the solidity of its competitive position in the motorcycle sector and the effectiveness of the strategic choices that have been made in recent years, aimed at the development of a product range that represents the best combination of beauty, performance and technology.
For the third consecutive year, Ducati achieved a turnover of more than a billion euros (2024: 1.003 billion; 2023: 1.065 billion). A result that was achieved despite the challenges that the industry characterizes and the current global competition.
The operating result (EBIT) was 91 million euros, which is equivalent to a profitability of 9.1% (2023: 10.5%). An important figure that also emphasizes the ability of the company to concentrate on generating the financial resources needed to support strategic plans.
In 2024, 54,495 motorcycles were delivered to Ducatisti around the world (2023: 58,224). Although the figure shows a decrease compared to the previous year, it is in line with the philosophy of the company established in Bologna, which wants to maintain the exclusivity and value of its products for its passionate customers.
“2024 ends with a positive balance that, despite a challenging competitive environment, our solidity and a benchmark, confirms profitability in the motor market. Guaranteeing service standards that are characteristic of a top quality product, combined to give every Ducatista the feeling of making a large family, the brand now makes it loved than ever. ”
“2024 was a complicated year because of the particularly challenging market conditions that the entire company had to do with this context to protect the overall profitability, whereby we prioritize the long term instead of focusing on the increase in the Sales Volumes. We are able to end the year with a profitability that achieved 9.1% return on turnover and a operating result that shows that we are able to generate value and guarantee a solid financial basis, also under difficult circumstances. ”
– Thanks for information from Motorfreaks.