The past year has already gone down in the books as the most successful year ever, but 2023 looks set to get even better for Ducati. The first quarter has started very positively for the Italian manufacturer in terms of deliveries, turnover and profitability.
Deliveries set a new record in the first quarter of 2023 with 14,725 motorcycles delivered to Ducatists worldwide, an increase of 9 percent compared to the same period of 2022.
“After closing our best year ever in 2022, we entered 2023 with strong results that confirm a business strategy that is paying off with a great result. Based on these positive numbers, we continue to work to achieve the best possible result, with the main goal to satisfy all the passionate Ducatisti in our beautiful community.”
The great results are highlighted all over Ducati’s top markets: Italy comes first with 2,717 motorcycles delivered and a growth of 7 percent compared to the period last year.
The United States, Ducati’s second largest market, increased deliveries by 21 percent in the first quarter of 2023 with 1,677 motorcycles. Germany, in third place, also posted a 21 percent growth over the same period of 2022 with 1,666 motorcycles delivered.
“Deliveries delivered in the first quarter of 2023 set a new record for Ducati, with growth in all major markets. Our trusted dealers around the world play an important role in achieving these results, and they will also be in the front line for the second edition of the ‘We Ride As One’ event which will take place on May 6. I would like to thank them for their commitment to the brand together with our precious Ducatisti.”
The Multistrada V4 in all its versions is still the most successful motorcycle in the Ducati range with 2,668 models delivered worldwide in the first three months of 2023, followed by Monster with 2,005 motorcycles. The third most appreciated model is the DesertX with 1,442 deliveries, confirming the brand’s strategy to expand its range and enter a new segment.
Ducati is present in more than 90 countries with a widespread sales network that counts more than 800 dealers and continues to grow. The Bologna-based manufacturer plans to open as many as 55 new dealerships in 2023, with some already opening in the first quarter of the year. Among these, there is also the first Audi Ducati Retail integration dealership for Switzerland which opened in March in Volketswil (Zürich).
– Thanks for information from Motorfreaks.