On October 24 and 25, 2024, Ducati took part in the XXI edition of the Autostyle Design Competition, an event promoted by Berman SpA that brings together top centers for international design. The manufacturer from Bologna was the only two-wheeler manufacturer present there.
Autostyle is an event dedicated to design that takes place every year since 2004 in Mantua (Italy). The protagonists are the top designers from car manufacturers and other sectors who come together to unveil the projects of the future, analyze the latest style trends and illustrate stories and anecdotes. Autostyle is also a “Design Competition”, where talented design students, selected from renowned institutes, schools and international universities, are rewarded for their work.
In this 2024 edition, Ducati’s participation focused on the theme of collaboration with car brands, showcasing three special collectible series: Ducati Streetfighter V4 Lamborghini, Diavel 1260 Lamborghini and Diavel for Bentley. Andrea Ferraresi, Director of Strategy & Centro Stile Ducati and Andrea Amato, Chief Motorcycle Designer, presented the style principles on which these creations are based and the innovative technical solutions that make the three projects in question design works of the highest level.
“Participating in an event like Autostyle is always a great pleasure for Ducati and it is an honor for me to represent the company in this prestigious context. Autostyle brings together two worlds that are close to Ducati’s heart: style, of course, and the education of young people. In this edition we had the opportunity to explore the theme of collaborations, which are a positioning element for our brand and allow us every time to expand our design vision and open it to other worlds. The special series created with Lamborghini and Bentley are wonderful examples of our style philosophy and the end result makes us very proud.”
Ducati’s participation in an event such as the Autostyle Design Competition, as the only motorcycle manufacturer invited, underlines, according to the Italians, the success of the philosophy of Borgo Panigale, which recognizes in design a fundamental element to realize the dream of every passionate customer, by creating motorcycles that are the pure expression of refined engineering, sensual beauty and unmistakable Italian sporting style.
Another relevant aspect for Ducati is the attention that the organizers of this event pay to the dialogue with young designers and with the institutions that train them from a professional point of view: an attitude that is perfectly in line with that of the manufacturer Borgo Panigale, which has been involved in initiatives together with universities and design institutes for a long time.
– Thanks for information from Motorfreaks.