Bugatti had received an almost fully electric model, in addition to the ‘conventional’ Chiron. CEO Stephan Winkelmann now provides more clarity about the car that was nipped in the bud and about the future of the brand.
In recent years it has been buzzing with rumors about a new model from Bugatti, which would even be fully electrically powered. Last summer it was announced that Bugatti was putting its plans on hold. We no longer have to count on it at all, as we conclude from the words of Winkelmann in conversation with the British medium Autocar. “We will not rewind it and have nothing more planned. That is a real shame, because I am sure this could have been a success,” said the German.
The biggest culprit seems to be the corona crisis. Winkelmann says that Bugatti therefore decided to put the plans on hold early in 2020. “It was already a good idea and a good one business caseHe does not elaborate on the model, but it is generally assumed that the plan was to come with a fully electric SUV-like appearance. Now, however, the blow of the crisis must first be absorbed after a dramatic year. Winkelmann previously stated that even “very rich customers are currently not willing to pay an exorbitant amount for a supercar.” In the meantime that will have been raised again, but the money within the Volkswagen Group is now mainly for the repair and electrification of its less exclusive brands needed.
Future Bugatti
Winkelmann also highlights the developments between Porsche and Rimac and what that could mean for Bugatti. According to him, we should not count on Bugatti being recorded by Rimac. Bugatti will, however, become a somewhat less independent brand. “We want to transfer Bugatti to Porsche and Porsche will probably also enter into a joint venture with Rimac.” Those things can exist independently of each other, Winkelmann suggests. More clarity about Bugatti’s future will probably not be long in coming.