Ferrari has passed a proverbial cap with its customers to raise money for local care. The result is impressive!
With a customer base like Ferrari’s, it is quite possible to raise large amounts during a fundraiser. The people at the Italian sports brand also thought of this and therefore went to customers. Within a few days, the amount raised passed the million euro mark. Ferrari will continue with its fundraiser in the coming weeks and hopes to be able to raise more money.
Part of the money has already been donated to the Azienda Unità Sanitaria Locale: the local hospital in Modena. Fun fact: Enzo Ferrari was born in this hospital in 1898. Another portion of the money goes to Telemedicine. This allows doctors to monitor patients remotely with smartphones and tablets.