Ford registers Escort and Capri model names in Europe

Ford registers Escort and Capri model names in Europe

Although the Ford Focus, introduced in 1998, served as the successor to the Escort, the Escort remained for sale on the Dutch market until 2000. So we haven’t seen a new Escort in Europe for almost 22 years, but like a bunch of other old Ford model names, the Escort name may return.

The Ford adepts at FordAuthority report that Ford has re-registered a series of old model names in Australia, New Zealand and in the European Union. These are the model names Escort, Cortina, Capri, Granada and Orion. Currently, the Escort model name is only used by Ford in China for a sedan that shares its technology with the second-generation Ford Focus.

Although the re-recording of these model names does not immediately mean that Ford will actually apply them, it is certainly interesting. In September, Murat Gülar of Ford’s European design department hinted that Ford won’t be launching retro-designed models anytime soon, but it will.”[…] has a unique ability to convey emotion to models with old model names and tell stories that no other brand can tell.” A clear hint to the possible return of old model names.

Ford has recently reused two ‘classic’ names, one of which has actually been resurrected from the dead. The brand stuck the model name Mustang on the electric Mustang Mach-E and breathed new life into the name of a coupée produced between 1997 and 2001 with the compact crossover Puma. At the beginning of this year, American media reported that Ford had also redefined the Thunderbird model name. Will Ford have an entire electric model range with model names used in the past? So that could just be!

– Thanks for information from Autoweek.nl

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