Genesis delivers one million cars

Enough growth opportunities

Genesis G70Genesis G90Facial recognition Genesis GV60Electrified Genesis GV70Genesis GV80

Genesis Electrified G80

The young luxury brand Genesis has delivered one million cars worldwide. It took Hyundai’s luxury brand a total of eight years to achieve this.

Since 2015 we have known that Genesis, previously a model name of Hyundai, is a brand. Genesis is to Hyundai and Kia what Lexus is to Toyota and Audi is to Volkswagen: the ‘premium alternative’. We already learned that Genesis takes that task seriously when we became extensively acquainted with the Genesis G80 Electrified.

The G80, a 5-series sedan, has also proven to be the most popular Genesis worldwide. That is quite striking, because the brand has plenty of SUVs in the line-up. The range currently consists of the following models, to which we always place a BMW alternative to clarify the positioning: G70 (3 series), G80 (5 series), GV70 (X3), GV80 (X5) and G90 ( 7 series). Then there is also the GV60, a stubborn-looking luxury alternative to the Hyundai Ioniq 5 and Kia EV6 with which it shares its platform. Or, to stay in BMW terms: an alternative to the iX1, but a ‘dedicated’ EV. This year, the GV80 Coupe (X6) will be added to the lineup, simultaneously with a facelift for the G80, and Genesis promises an all-new model in an all-new segment in the near future. The future of the compact G70 is less rosy: the car will die after just one generation.

In total, Genesis sold 1,008,804 cars up to and including the writing of the press release. 690,177 of these were registered in their home country of South Korea, the rest (318,627) elsewhere. Then we immediately know that there is still plenty of growth potential outside Korea. Genesis is also active in Europe, but is initially limited to Germany, Switzerland and the UK. The rest will follow, but first we will carefully look at what the best attack route is for each country. For the Netherlands, this means that purely electric models will be offered. When we asked, this would happen in 2024, but that is fast approaching. Perhaps we will at least learn when the time comes in 2024. From 2025, Genesis will only produce electric models worldwide, although the fuel models already introduced will continue to be sold until 2030.

Genesis also has quite a few EVs in its range: in addition to the always electric GV60, there are also electric versions of the G80 and GV70. Competitors for BMW’s i5 and iX3, respectively.

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