Executive Officer Minoru Kato and Operating Executive Daiki Mihara today during a press conference have the future plans of the Honda Motor Co., Ltd. presented. Honda says that the global market will have grown to 60 million by 2030 and is called the goal of increasing its market share to 50%.
The Motorbusiness is the foundation of Honda, which since the introduction of the Dream Model D has developed two -wheelers in 1949 to meet the respective needs of customers worldwide. Today, Honda is active around the world around the world and offers a wide range of products, including models for daily use, for recreational activities at the weekend, and electric models.
Honda can currently produce more than 20 million motorcycles annually in 37 production facilities in 23 countries, which are sold through more than 30,000 Honda dealer locations worldwide. Honda is well on its way to reach the milestone of 500 million units for the cumulative global production of motorcycles.
For the current tax year that ends on March 31, 2025 (FY2025), the global sale of Honda motorcycles will be expected to reach 20.2 million units, which corresponds to a share of around 40% in the worldwide sale of motorcycles.
The Asian market, including India, Indonesia, Thailand and Vietnam, accounts for 85% of global sales (17.17 million units). Japan, Europe and the American markets account for 6% (1.2 million units). In the calendar year 2024, the sale of Honda motorcycles established a record in 37 countries and areas.
Future vision Honda Motorbusiness
Honda says to provide further growth in global demand for motorcycles, mainly in the region called the “global south”: Southwest Asia, of which India is the largest market, as well as Indonesia, the Philippines; and Brazil and other Central and South American countries.
With this expected trend, the global sale of motorcycles, currently 50 million pieces, is expected to grow to 60 million in 2030, including electric vehicles.
In order to be able to respond to this market growth and increased demand, Honda says it will continue to introduce more competitive products, strive for carbon neutrality through various measures, including electrification, and its motorcycle activities further, with a 50% share of 50% as a long -term vision conquer the global motor market, including electric motorcycles.
Southwest Asia, ASEAN, Central and South America strategy
In India, the largest motorcycle market in the world, Honda says he has developed and improved an attractive product range that meets the diverse needs of the customers, with models such as the assets, the DIO, the Shine and the SP. By improving the sales network and services, Honda says it has steadily increased the sales volume, which has made the largest market share in India within reach.
To further expand the sale, Honda will take various initiatives to strengthen its activities in India, including the automation of production sites and the active cultivation and use of local suppliers.
In addition, Honda will further expand its motorcycle business by implementing efficient product strategies worldwide, such as exporting high-quality, highly competitive products cherished in India to the South American market where the needs of customers are comparable to those of India.
Honda also expects a further increase in the demand for motorcycles in the Asean countries, Pakistan, Bangladesh and Brazil due to an increase in the labor force that overlaps with the population of motorcycle users. Honda will use this opportunity to further strengthen its motorcycle business by fully utilizing its strengths in the field of products, sales, service, purchase and production on a global basis.
Strategy Europe
In Europe, where the demand for heavy fun models is high, says Honda to continue to increase the attractiveness of each of the already popular models, such as those from the CB, CBR, Africa Twin and Rebel series. Moreover, historically popular product brands in Europe, such as Hornet and Transalp, were revived.
Honda says it has improved his product line and technologies to meet the preferences of motorcyclists who are looking for “driving pleasure”, whereby the Dual Clutch Transmission (DCT) and Honda E-Clutch should be considered. Thanks to these measures, Honda says it has become the market leader in the five most important motor markets in Europe (Italy, Germany, France, Spain and the United Kingdom).
Honda produces these large models with low volumes and high variety; However, the efficiency of development, purchase and production is increased by the use of common platforms.
In order to be able to offer attractive products that go beyond the expectations of the customer, Honda’s world’s first V3 engine has developed motorcycles with an electric turbocressor. Honda is planning to use this engine in future fun models and continues the development in the direction of mass production.
Thanks to these initiatives, the income of Honda motorcycles, which were generated mainly in Asia from the 2009 financial year, from the 2024 financial year are more balanced worldwide, also in Europe and other advanced countries and in South America, which not only contributes considerably to an increase in the Income, but also to an improvement in the business structure.
Honda strives for CO2 neutrality for all its motor products in the 2040s, as the primary focus of the environmental strategies for the motorcycle business, and will speed up electrification, while it also continues to improve the ICE (combustion engines). In addition, Honda says that it has made progress in various initiatives to make the motorcycle sector CO2-free, based on the “Triple Action to Zero” concept with which Honda strives for a recycling society with a zero impact on the environment.
Initiatives for electric mobility
1) Expansion of the product range
Honda works strategically with plans to introduce 30 electric models worldwide worldwide to achieve the objective to increase global annual sale of electric motorcycles to 4 million units by 2030.
To achieve this, Honda has positioned 2024 as the first year of electric globalization and has completely entered the market. In October 2024, Honda announced two global electric models in Indonesia: the CUV E: powered by two units of Honda Mobile Power Pack E: interchangeable batteries; and the icon e: powered by a fixed battery. The CUV E: is planned for sale in 20 countries, including European countries and Japan.
In November, Honda announced two models of electric motorcycles designed exclusively for India: Activa E: Driven by two units of Honda Mobile Power Pack E:, and the QC1 driven by a fixed battery. Of the 30 models that must have been introduced in 2030, Honda has already introduced 13 models, with which the plan progresses steadily.
On the EICMA 2024, Honda unveiled two concept models for electric motorcycles: the EV Fun Concept, the first electric sports model of Honda; And the EV Urban concept that embodies the vision of Honda on urban mobility in the near future. By offering a wide range of EV engines that meet the increasingly diverse needs of the customer, Honda strives to also become the leading brand on the EV market.
2) Set up and improve the charging and user environment
To increase the popularity of electric motorcycles, Honda has not only expanded its product range, but also taken initiatives to improve the user environment.
In addition to Japan, Indonesia and Thailand, Honda has started offering a service for sharing batteries in India through its local subsidiary, Honda Power Pack Energy India PVT. Ltd. (Heath).
Simultaneously with the market introduction of the assets e:, will start offering the Honda e: swap, battery-sharing service that makes it possible to change batteries into three major Indian cities, namely Bengaluru, the National Capital Territory of Delhi , and Mumbai, which means that users no longer have to be afraid that their battery is becoming empty and they have to wait while charging the battery, and so that they can be mobile with confidence.
In addition, Honda will strengthen the service after sale and maintenance by using the largest sales network in the sector consisting of 6,000 dealers throughout India. In addition, with the plan to continue to introduce more electric models with a fixed battery, it will use its wide sales network to improve the network for charging the battery, which will disappear the fear of customers to sit without a battery .
Because of these initiatives, Honda will also strive to conquer the largest market share on the market for electric motorcycles in India.
3) Reduction of the cost of ownership of electric motorcycles
Honda also works on lowering the Total Cost of Ownership (TCO), one of the challenges associated with the introduction of electric motorcycles. Honda strives to sell its models of electric motorcycles in a price range where the TOC is owned by ICE models for three years.
To achieve this goal, Honda will start exploiting a special production factory for electric motorcycles in India in 2028. A wide variety of electric models will be produced by combining modules that are common for multiple models. In addition, Honda works for batteries, the core component of electric models, together with battery manufacturers to prepare specifications that are suitable for the characteristics of motorcycles and to guarantee a stable purchase.
4) Reuse and recirculation of batteries
PCX electric
Honda works on the realization of carbon neutrality and takes various initiatives from the point of view of the circulation of resources, including secondary use and recycling of batteries.
In India, Honda, in collaboration with OMC Power, is a company that is active in the field of distributed power supply and networks, an initiative started to use used Honda Mobile Power Pack E: as power feeds that will help people in areas with unstable power supply and Off-grid areas in India, by supplying electricity to local stores and schools.
In the end, Honda will work on a circular value chain, which includes recycling noble metals and other materials.
– Thanks for information from Motorfreaks.