Hyundai has further refined its strategy for the next five years. In it, the Koreans also set some goals for the longer term. By 2040, the entire line-up must be ‘fully electrified’. In addition, the brand is fully committed to hydrogen technology and the implementation of autonomous driving.
The fact that Hyundai is working on an electric offensive is not entirely new. Earlier this year, Ioniq was detached to turn it into a separate sub-brand à la Genesis. At that time, Hyundai already set the goal of controlling about 10 percent of the international EV market by 2025 and producing 560,000 EVs per year. That production number is still standing, but the refined strategy states that Hyundai wants to control ‘8 to 10 percent’ of the market by 2040. In that year, the entire line-up must also be electrified ‘in all major global markets’. The Ioniq 5 heralds that offensive from next year, by 2025 Hyundai wants to have twelve EVs on the market. The recently unveiled e-GMP platform should help with that.
In addition, Hyundai has big plans with hydrogen. Under the brand name HTWO, Hyundai is developing a ‘new generation fuel cell’. This would not only be intended for passenger cars, but also for trucks, trains and sea-going vessels, among others. Last year, development chief Sae-Woo Kim told Techzle that Hyundai wants to produce 700,000 hydrogen cars per year by 2030. However, the strategic plan is silent when it comes to concrete production targets for hydrogen-powered Hyundai’s.
Software
In addition to drive technologies, Hyundai also wants to make progress in the area of ​​software. From 2021, the brand will offer over-the-air updates and will also come with Feature on Demand, a service where options can be digitally activated for a fee. That is basically the same as what Audi is already doing with ‘Functions on Demand’. Hyundai wants to integrate level 3 autonomous driving from 2022, which means that the driver only needs to intervene if the technology requires it. Hyundai says it wants to accelerate the development of level 4 and 5 autonomous driving, but has not yet announced a planned release date for that technology.