From the bank, but via the dealer
Hyundai will start selling cars in the United States through Amazon. The step is not intended as a way to sideline dealers, but should actually make the work of dealers easier. At least that is what the parties involved report.
From 2024, American visitors to online store giant Amazon will be able to order a Hyundai from their computer screen or phone. This seems to rely heavily on the fact that American buyers usually order their new car from stock, a practice that is still somewhat less common in Europe. From next year, Amazon visitors can search through the stock of Hyundai dealers to easily and quickly find the Hyundai of their dreams and, if desired, also order it, with or without additional accessories or, for example, financing options. Delivery then takes place ‘normally’ at the local dealer. According to Hyundai and Amazon, this option is not only useful for the customer, who can ‘shop’ in the now very familiar Amazon environment, but also for the dealers. After all, they get the opportunity to present their cars to the enormous group of Amazon visitors.
The collaboration between Hyundai and Amazon does not stop at online sales. For example, Hyundai will integrate Amazon’s Alexa voice assistant into its cars and Amazon Web Services (AWS) will be used by Hyundai for cloud storage and other online services and online solutions.
Amazon is certainly no stranger to the car world, as it has already had its own ‘car’ developed for delivering packages. The ultimate electric van was developed by Rivian, which now also sells it to other customers as the Rivian Commercial Van. Alexa, comparable to Google’s Assistant or Apple’s Siri, can also be found in the infotainment system of various car models.
– Thanks for information from Autoweek.nl