They are already a household name in the automotive world, but ITuran location and control Ltd., a global leader in the field of vehicle telematics, has now focused on the motorcycle industry. The Israeli company expands its reach on the motor market through new partnerships with Yamaha and BMW Motorrad in Brazil.
These new similarities mark the start of a targeted, strategic push in the fast-growing global segment of two-wheelers, with Latin America being the fastest growing region in the world.
The Connected Services of Ituran, which are already familiar with more than 2.5 million subscribers worldwide, include tracking and response for all vehicles, where satellite and mobile technology, remote access and a 24/7 support network are combined.
These and additional options are now integrated into the engines and services of Yamaha and BMW Motorrad, so that motorcyclists in Brazil, where motion theft is still widespread, can benefit from improved safety and real -time visibility.
Brazil was chosen as a launch platform because of the size of the market-the largest in Latin America-and the strong presence of Ituran on the market, where the company has the largest market share in the field of connected vehicle services.
“This is more than just a product introduction; it is the start of a much larger market opportunity. Motorcycles are the most important means of transport in many parts of the world. With Brazil as a starting point, we intend to extend to other fast -growing markets for two -wheelers through partnerships with local OEMs and sales to the aftermarket.”
The global motorcycle market is expected to grow from 127 billion dollars in 2025 to more than $ 200 billion in 2032, powered by demand in Latin America, India and Southeast Asia. Ituran strives to make Connected Vehicle Intelligence – who has already proven itself in the passenger car sector – available for millions of two -wheel users worldwide.
For the past three decades, Ituran has worked on building his customer base and internal expertise in the field of telematics, finding stolen vehicles, fleet management, connected car solutions and use-based insurance policies.
Now that feeding thefts are becoming increasingly advanced and are often related to organized crime groups, the technology and the local finding teams of Ituran help with the finding of stolen vehicles, without the owners having to report the theft. With an average recovery percentage of 85%, Ituran offers a faster and more reliable safety net for drivers, insurers and fleet managers, which saves them every year billions of dollars.
Ituran extends these telematics and recovery services to two-wheeled vehicles, giving motorcyclists, deliverers and insurers the same visibility and protection against theft on which car owners are already trusting.
– Thanks for information from Motorfreaks.