We have been used to the current, perhaps somewhat simple, logo of Kia for many years. That will change. This year Kia presents a new logo, which will appear on new cars from 2021.
The existing Kia logo is simply an oval with the brand name in it, with an ‘A’ without a hyphen. That was introduced in the base in the 90s. Since then it has remained unchanged except for a few small details. However, Kia believes it is time to introduce a new logo. That is what Han-Woo Park, the South Korean medium Motorgraph, says. It will not be a completely different story, but it is the biggest change in decades.
According to Park, the new logo is loosely based on the logo that was displayed on the Imagine by Kia (photo 2, 3 and 4) presented last year. That probably means that the little oval disappears and the brand name will function as a logo in more futuristic letters. Park indicates that the final logo will be shown to the world in October.
After that, it will undoubtedly take a while before the logo is entered, because everything has to be adjusted. It should not only be implemented on the carriage of new cars, but also on steering wheels, floor mats, parts, Kia buildings, etc. It is expected that we will not see it on a large scale until 2021.