Apple is about to present its newest generation of iPhones. According to reliable sources, the presentation of the iPhone 17 series takes place in the week of 8 September 2025, entirely according to the tradition of Apple’s annual September event.
This launch is always a highlight and characterizes the kick-off of the latest Apple season. Fans and experts are eagerly looking forward to the latest models, whereby the iPhone 17 Air will steal the show. In this article we provide an overview of what you can expect from the event, the new models and the most important innovations.
When is the iPhone 17 presentation?
Apple almost always organizes its iPhone launch in the second week of September. Several sources show before 2025, including Mark Gurman van Bloombergat an event between Monday 8 and Wednesday 10 September. Apple usually opts for a Tuesday, so that Tuesday 9 September is mentioned as the most likely date. The pre-orders usually start the Friday after the event, and the official release follows a week later, probably on Friday, September 19, 2025.
iPhone 17 series consists of four models
In recent years, in addition to the standard iPhone model, you could also purchase a plus variant. This smartphone was not really popular, so Apple will take a different approach this year. Instead of the iPhone 17 Plus there will be a completely new variant: the iPhone 17 Air, an ultra-run model that supplements the line-up. The expected models are:
- iPhone 17 (6.3 inch): the basic model
- iPhone 17 Pro (6.3 inch): Compact and powerful
- iPhone 17 Pro Max (6.9 inch): the largest and most advanced model
- iPhone 17 Air (6.6 inch): Ultradun and lightweight, with the best of both worlds
Main innovations
- Design: The Pro and Pro Max models are expected to get a renewed appearance with a horizontal camera island; They may make the switch to aluminum. The iPhone 17 Air will be the thinnest iPhone model ever, possibly only 5.5 to 6 mm thick and around 145 grams of light. The camera island will also use the full width with this model.
- 120HZ display: For the first time, the ‘normal’ models get a 120Hz screen. This means smoother scrolling and better responsiveness. Promotion technology with always-on-screen remains exclusively for the Pro models. The Dynamic Island remains present on all four copies, the island may become smaller for the Pro Max.
- A19 chip For the regular models and a more powerful A19 Pro chip for the PRO models, both produced on the 3NM process with possibly more RAM memory: 8 GB for the standard models, 12 GB for the Pros.
- Camera: All camera lenses get 48 MP cameras on PRO models on the back, including the telephoto lens. They also get a new 24 MP front camera for better selfies and facetime quality.
- Improved battery life And faster loading times, thanks in part to more efficient chips and screen technology.
- Scratch-resistant iPhone display and a new anti -reflection layer
- Possible addition of Apple’s own 5G modem
More than just iPhone
Apple will probably also present other products during the event in addition to the iPhone 17 series. The Apple Watch Ultra 3rd generation is certainly expected, possibly also a successor for the Apple Watch Series 10 and SE. In addition, it is still uncertain whether the AirPods Pro 3rd generation will be released this fall; Some sources only report in 2026.
Data, prices and availability
The new iPhone 17 series and other Apple products will probably be announced on Tuesday 9 September. Pre-orders usually start the Friday after the event, and the official release follows a week later, presumably on Friday, September 19, 2025. There may be a price increase for the iPhone models of € 50 in the EU. In the highlighted article below we sum up the expected prices.