Lancia still exists, but only in Italy, where the brand relies on the more than ten-year-old Lancia Ypsilon. The elderly model sells surprisingly well (better than all Alfa Romeos combined), but still … Lancia needs a model injection. And it will come.
We wouldn’t have been surprised if Stellantis – the merger company between Groupe PSA and Fiat Chrysler Automobiles – hadn’t put more money and effort into Lancia. On the chopping block with it! The brand has slipped so far that it might be wise to just pull the plug.
Lancia gets ten years to prove itself
But no, Stellantis CEO Carlos Tavares has decided otherwise. Lancia will have ten years and the financial means to prove itself, just like Alfa Romeo, Chrysler and DS. A few weeks ago, the ailing brand even got a new design director: Jean-Pierre Ploué.
Small city car based on the Peugeot 208
According to Automotive News Europe, three new Lancias are on the way, starting in 2024. They are a small city car, a compact hatchback and a compact crossover/suv. Lancia has reportedly already started developing the first, which will also be available with an electric motor and will use the CMP platform of the Peugeot 208 and Opel Corsa.
The Lancia Delta may be coming back soon
The second new Lancia – an electric crossover – will be launched in 2026 and will be on the STLA Medium platform from Stellantis. The third upcoming model has not yet received the green light from top management. Rumor has it that it will be a compact hatchback with the well-known name Lancia Delta.
Chrysler models like Lancia on the market
The last time Fiat Chrysler Automobiles tried to pull Lancia out of the doldrums, it didn’t end well. FCA decided ten years ago simply to sell American Chrysler models with Lancia emblems. The Chrysler 300C became the Lancia Thema, the Chrysler Voyager the Lancia Voyager and the Chrysler 200 Convertible the Lancia Flavia.